Rui Chen

A Computational Framework for Understanding Firm Communication During Disasters

Information Systems Research

This study looks at how large companies use social media to communicate during disasters, showing that how messages are framed can have different effects depending on the type of crisis. The research provides practical tips to help organizations better connect with stakeholders and respond effectively during challenging times.

Rui Chen is the Dean’s Fellow in Information Systems and Business Analytics. His paper is published in Information Systems Research.

Read the paper