Marketing and Communication Services

The American Marketing Association Iowa chapter named the Ivy College of Business Marketing and Communications Services team “Marketing Department of the Year” in 2020.  

This talented team leads all efforts of branding and marketing for the college. By following a strategic marketing plan, the team is a one-stop-shop for business faculty, staff, and student organizations who need assistance with marketing, branding, and general promotions at the college.

Ivy College of Business Brand Guidelines
Iowa State University Brand Standards
Iowa State University Wordmark Use

Michele Appelgate, director of marketing and communications, supervises and leads the marketing efforts at the Ivy College of Business. Under the direction of the dean, she aligns the marketing efforts with the college’s strategic plan. She leads a team that includes website, photography, graphic design, social media, alumni relations, print and digital advertising, and event planning. She writes content for the college newsletters and magazine, Prospectus, which is mailed to more than 30,000 alumni and friends each fall and spring. Michele is an award-winning journalist whose experience includes newspaper reporting, magazine writing, emergency and risk communications, public relations, and community college marketing and legislative advocacy in Pennsylvania and Iowa. Her hometown is Ames. She graduated from Iowa State University with a degree in journalism and mass communication.

Emily Bowman, graphic designer, is responsible for maintaining the visual identity of the Ivy College of Business through a variety of print and electronic media. Typical projects include designing materials for event marketing, student recruitment, college publicity, corporate identity, presentations, electronic newsletters, posters, plasma TV promotions, and student organization promotions. Emily also manages and creates content for the college’s social media sites, and serves as a back-up for the college’s digital media coordinator when help is needed with photography and minor updates to the website.

Emily worked at a design firm in Ankeny before joining Iowa State in 2016. She graduated from the University of Northern Iowa with a degree in graphic design.

Suzanne Lyndon is the primary event planner for the Ivy College of Business, coordinating conferences and symposiums, receptions, convocations, and more. She orders a lot of coffee and donuts. She also helps with writing projects and manages the team’s project management system. If you have an upcoming event, please contact Suzanne early in your planning stage to ask how she can assist.

Suzanne has 23 years of experience working in higher education, including 10 years as an academic advisor at the University of Minnesota Duluth. Most recently, she served as media coordinator and then executive assistant to the president at Luther College. Suzanne holds a bachelor’s degree in English and management from Luther College and a master’s degree in library and information science from Dominican University.

Megan Moore, communications specialist, leads the marketing and promotional efforts for all Ivy College of Business professional master’s programs and assists with alumni relation efforts as needed. Megan interviews students and alumni on a regular basis to consistently generate story ideas used for content in newsletters, magazines, and email campaigns. She works directly with each director of graduate education to determine the marketing needs of each program and researches best practices for master’s marketing recruitment.

Megan graduated from Iowa State with her bachelor’s in communication studies and recently completed her master’s degree in business administration with a marketing concentration from Louisiana State University -Shreveport. Previously, she worked as a real estate sales associate for a land brokerage firm and most recently as a financial aid advisor for the Office of Student Financial Aid here on campus.

Recent Projects From Our Team

Definition of prospectus (Merriam-Webster)

  • :a printed statement that describes something (such as a new business or investment) and that is sent to people who may want to be involved in it or invest in it
  • :a book or document that provides information about a school, business, etc.

Spring 2021

Fall 2020

Spring 2020