Journal of Business Logistics
This article investigates the impact of sustainability messaging on activating consumers’ preferences for more sustainable last-mile delivery options, namely the use of parcel lockers versus home delivery. By employing signaling theory, this research explores how firms can effectively communicate the sustainability impact of last-mile delivery options to drive consumers toward more sustainable options.
William Rose is an associate professor of supply chain management at the Ivy College of Business. His paper is published in the Journal of Business Logistics.