The Iowa State Pappajohn Center for Entrepreneurship shared the story of CyBizLab’s student experience with Casey’s General Stores.
The Case for Casey’s General Stores
Nearly everyone in the Midwest has had a Casey’s experience. Known for its famous, made-from-scratch pizza, Casey’s is the fifth largest pizza chain in the United States. Food forward, they give a whole new meaning to convenience store food by offering a quality selection of freshly prepared foods.
Changing the Customer Experience
One of the biggest challenges faced by Casey’s and other retailers is monitoring store oversight to ensure a consistent customer experience. The digital age has resulted in consumers craving in-person experiences. If the experience is either terrible or exceptional, consumers will talk openly about it, both online and offline.