(June 1, 2020) Ames, IA — The Ivy College of Business received two first-place awards in the American Marketing Association (AMA) Iowa 15th Annual NOVA Awards, a statewide competition for marketing and communications professionals. Since the award ceremony could not be held in person due to the pandemic, categories were announced daily on the AMA Iowa Facebook page.
The projects receiving these top awards were developed by the college marketing and communications team, which is led by Director of Marketing and Communications Michele Appelgate, and includes Event Planner Suzanne Lyndon, Digital Media Coordinator Fritz Nordengren, Graphic Designer Emily Bowman, and Masters Marketing and Alumni Relations Coordinator Meredith Francom.
“I am so proud of this team for their ongoing work in marketing, branding, and promoting the Ivy College of Business,” said Raisbeck Endowed Dean David Spalding. “At the college, we are well aware of their talent, so it’s nice to have an influential association such as the AMA Iowa recognize them for their outstanding work.”
Judges from AMA Colorado relied on results and analytics in making their final decisions. The college took first place in two categories:
- Marketing Department of the Year — The award application outlined recent goals, which included marketing efforts that led to the Ivy MBA being voted Best MBA Program in Des Moines for the second year in a row, the full-time program being ranked #47 in the nation, and the launching of the “We Are Ivy” brand campaign, among others. This award honors the college marketing and communications team, which includes Michele Appelgate, Suzanne Lyndon, Fritz Nordengren, Emily Bowman, and Meredith Francom. You can see the AMA announcement here.
- Video – the “Making a Name for Myself in Supply Chain Management” video was a targeted campaign to recruit students to our nationally ranked supply chain management program. Organizers had this to say about our video: “The judges liked the personal and clever approach to capture students’ experiences and make it easy to relate to those applying for school.” You can see the AMA video announcement here