Look up Ima Cyclone on LinkedIn! Ima’s profile is an example for students, created and updated by Business Career Services.

Steps to creating a great LinkedIn profile!

  1. Edit Public Profile and URL: By customizing your URL, you can place it on your resume for employers to find you.
  2. Visual Anchors: Use a background picture to make your profile more appealing! This image could tell your network about your college experience.
  3. Professional Photo: Have a professional-looking, well-lit, and neutral background photo. No selfies, group shots, or low-quality images.
  4. Headline: Include the institution you are attending, major, classification (fr, so, jr, sr), and your career goal.
  5. Professional Summary: This snapshot should be professional, personal, and inviting. Tell the audience about your experience and if you are seeking employment.
  6. Experience, Education, and Volunteer: Think strategically about what qualifies as experience, then delegate extra involvement to the Education and Volunteer sections. The most important experience should stand out in the Experience section.
  7. Skills & Endorsements: What common skills are listed in job descriptions? Include these in your Skills section. Encourage your connections to endorse you.

For step by step instructions on how to create your profile: LinkedIn has the answers

Please contact Business Career Services if you’d like individualized guidance on your profile.

Do’s and Don’ts


  • Ask for endorsements on the skills you want to be known for, and ask for recommendations to be short and highlight your capabilities or strengths.
  • List all former employers
  • Have a complete profile. Make sure to keep details accurate and up-to-date.
  • Keep your descriptions short and concise. Bullet points work very well. Recruiters won’t likely read long summaries.
  • Check your messages frequently and respond appropriately.


  • Don’t connect with people you’ve never met – unless you’re connecting with them for a specific reason. If this is the case, explain that in a personalized connection request.
  • Don’t treat LinkedIn like Facebook. Keep the content professional.
  • Don’t connect with a recruiter for the sole-purpose of gaining a job.
  • Don’t use jargon or language that people may not understand, such as course numbers and acronyms. Give descriptions.

Uses and Benefits of LinkedIn:

  • Connections are vital to your LinkedIn success. There are 500 million users on LinkedIn!
  • Faculty, staff, and industry professionals are more willing to connect when you send a personalized request and have already met in person.
  • Search Iowa State University or Ivy College of Business to find connections and people you already know.
  • Check out the Alumni Networks of Iowa State University and previous universities to find where alumni live and work. There are 153,000 ISU alumni and 11,000 ISU employees on LinkedIn.
  • Find job opportunities at companies. See who you already know who may have a connection to a job or internship in which you are interested.
  • Let LinkedIn do the work for you. LinkedIn will recommend jobs based on your profile and career interests. Change the location, industry, and more. See who you already know employed by companies.
  • Keep your profile up-to-date. A weak profile is worse than not having one at all.
  • Are you active on your account? Post and engage in others’ posts.

Employers are using LinkedIn

  • Employers are looking to see if your Career Interests are turned “On”. This notifies recruiters that you are currently seeking employment. You’ll find this setting on your profile within Your Dashboard.
  • Recruiters are looking for technical skills, work experience, service/volunteer activities, academic achievements, and examples of leadership.