Ivy professors will teach you how to increase demand for a product, how to increase recognition, and how to keep it relevant. With years of industry experience, they bring real-world examples into your courses. What you learn in the classroom will help you shine outside it, help you with internship opportunities, and prepare you for a bright future, no matter which area of marking you specialize in.
You’ll put theory into practice through case studies, computer simulations, and fieldwork with real companies, owners, and managers. Working with your team, you’ll resolve challenges and seize opportunities. You’ll develop your marketing skills while learning how to manage the entire marketing process – from research and market segmentation to product design, pricing, promotion, personal selling, and distribution. Marketing decisions are made in every area of a company and can include aspects such as product design, pricing, promotion, personal selling, and facilities location.
A marketing degree will prepare you for careers in product management, public relations, advertising and sales promotion, marketing research, and sales.