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Beatriz Pereira

Title: Assistant Professor
Department: Marketing

Office: 3332 Gerdin Business Building
Phone number: (515) 294-1713

Academic History

  • Ph.D., Business, University of Michigan, 2014
  • M.S., Business, Universidade de Sao Paulo, 2008
  • Exchange student (MBA), Business, Vanderbilt University, 2007
  • B.S., Business, Universidade de Sao Paulo, 2004


  • Consumer Behavior
  • Judgment and Decision Making
  • Emotions
  • Goal pursuit

Selected Publications

  • Pereira, Beatriz, and Jason Stornelli (2022) "Collective Health versus Individual Freedom: Goal Centrality and Political Identity Shape Covid-19 Prevention Behaviors", Journal of the Association for Consumer Research, 7 (1)Link to Paper
  • Stornelli, Jason, Beatriz Pereira, and Richard Vann (2020) "Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit", Journal of Consumer Psychology, 30 (2):368–378. Link to Paper
  • Scott I. Rick, Beatriz Pereira, Katherine A. Burson (2014) "The benefits of retail therapy: Making purchase decisions reduces residual sadness", Journal of Consumer Psychology, 24 (3): 373–380. Link to Paper