View Directory


Beatriz Pereira

Title: Assistant Professor
Department: Marketing

Office: 3365 Gerdin Business Building
Phone number: (515) 294-1713

Google Scholar

Academic History

  • Ph.D., Business, University of Michigan, 2014
  • Exchange student (MBA), Business, Vanderbilt University, 2007
  • M.S., Business, Universidade de Sao Paulo, 2008
  • B.S., Business, Universidade de Sao Paulo, 2004


  • Consumer Behavior
  • Judgment and Decision Making
  • Emotions
  • Goal pursuit


Spring Teaching Innovation Award 2020

Selected Publications

  • Flores, Alexandra, Jennifer C. Cole, Stephan Dickert, Kimin Eom, Gabriela M. Jiga-Boy, Tehila Kogut, Riley Loria, Marcus Mayorga, Eric J. Pedersen, Beatriz Pereira, Enrico Rubaltelli, David K. Sherman, Paul Slovic, Daniel Västfjäll, Leaf Van Boven (2022) "Politicians Polarize and Experts Depolarize Public Support for COVID-19 Management Policies Across Countries", Proceedings of the National Academy of Sciences, 119 (3):1-7. Link to Paper
  • Beatriz Pereira, Amy Fehl, Stacey Finkelstein, Marta Caserotti, and Gabriela Jiga-Boy (2022) "Scarcity in COVID-19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy", 39 (5):921-936. Link to Paper
  • Pereira, Beatriz, and Jason Stornelli (2022) "Collective Health versus Individual Freedom: Goal Centrality and Political Identity Shape Covid-19 Prevention Behaviors", Journal of the Association for Consumer Research, 7 (1)Link to Paper
  • Stornelli, Jason, Beatriz Pereira, and Richard Vann (2020) "Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit", Journal of Consumer Psychology, 30 (2):368–378. Link to Paper
  • Scott I. Rick, Beatriz Pereira, Katherine A. Burson (2014) "The benefits of retail therapy: Making purchase decisions reduces residual sadness", Journal of Consumer Psychology, 24 (3): 373–380. Link to Paper