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Faculty and Staff

Faculty and Staff 2019-12-24T00:33:08-06:00

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Beatriz Pereira

Title: Assistant Professor
Department: Marketing

Office: 3332 Gerdin Business Building
Phone number: (515) 294-1713

Academic History

  • Ph.D., Business, University of Michigan, 2014
  • M.S., Business, Universidade de Sao Paulo, 2008
  • Exchange student (MBA), Business, Vanderbilt University, 2007
  • B.S., Business, Universidade de Sao Paulo, 2004


  • Consumer Behavior
  • Judgment and Decision Making
  • Emotions
  • Bilingualism

Selected Publications

  • Scott I. Rick, Beatriz Pereira, Katherine A. Burson (2014) "The benefits of retail therapy: Making purchase decisions reduces residual sadness", Journal of Consumer Psychology, 24 (3): 373–380. Link to Paper
  • Stornelli, Jason, Beatriz Pereira, and Richard Vann (2019) "Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit", Journal of Consumer Psychology, Link to Paper