View Directory | Update Your Profile


Beatriz Pereira

Title: Assistant Professor
Department: Marketing

Office: 3365 Gerdin Business Building
Phone number: (515) 294-1713


  • Consumer Behavior
  • Judgment and Decision Making
  • Emotions
  • Goal pursuit

Selected Publications

  • Flores, Alexandra, Jennifer C. Cole, Stephan Dickert, Kimin Eom, Gabriela M. Jiga-Boy, Tehila Kogut, Riley Loria, Marcus Mayorga, Eric J. Pedersen, Beatriz Pereira, Enrico Rubaltelli, David K. Sherman, Paul Slovic, Daniel Västfjäll, Leaf Van Boven (2022-01-01) "Politicians Polarize and Experts Depolarize Public Support for COVID-19 Management Policies Across Countries", Proceedings of the National Academy of Sciences, 119 (3):1-7. Link to Paper
  • Beatriz Pereira, Amy Fehl, Stacey Finkelstein, Marta Caserotti, and Gabriela Jiga-Boy (2022-01-01) "Scarcity in COVID-19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy", 39 (5):921-936. Link to Paper
  • Pereira, Beatriz, and Jason Stornelli (2022-01-01) "Collective Health versus Individual Freedom: Goal Centrality and Political Identity Shape Covid-19 Prevention Behaviors", Journal of the Association for Consumer Research, 7 (1)Link to Paper
  • Stornelli, Jason, Beatriz Pereira, and Richard Vann (2020-01-01) "Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit", Journal of Consumer Psychology, 30 (2):368–378. Link to Paper
  • Scott I. Rick, Beatriz Pereira, Katherine A. Burson (2014-01-01) "The benefits of retail therapy: Making purchase decisions reduces residual sadness", Journal of Consumer Psychology, 24 (3): 373–380. Link to Paper