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Ivy MBA Mind to Market Case Challenge

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The Ivy MBA Mind to Market Case Challenge brings together science and technology-related organizations and entrepreneurial-minded MBA students for a two-day virtual innovation challenge.

The Ivy College of Business has partnered with the Iowa State University Pappajohn Center for Entrepreneurship to create an exceptional applied learning experience for MBA students interested in innovation and entrepreneurship. The live case will be drawn from a tenant in the Iowa State University Research Park, a 220+ acre innovation community and incubator for new and expanding businesses in Ames, Iowa.


  • The challenge is limited to nine invited teams, including the host university, with four full-time MBA students per team.
  • There is no registration fee for this year’s virtual event.
  • Awards are $5,000 for the first-place team, $3,000 for the second-place team, and $1,000 for the third-place team.

Schedule of Events (tentative)

Friday, April 16

8:30-9:00 a.m. Challenge check-in
9:00 a.m. Welcome reception
9:10 a.m. How to use Remo
9:20 a.m. Virtual tours
10:00-11:00 a.m. Introduction of case challenge and final instructions
11:00 a.m.-1:00 p.m. Team work time and lunch break (as needed)
1:00-2:30 p.m. Q & A with company representatives
2:30-5:00 p.m. Team work time
5:00-5:30 p.m. Day 1 wrap-up instructions
5:30-11:00 p.m. Dinner break and team work time

Saturday, April 17

7:00 a.m. Deadline for submitting presentations
8:00 a.m. Presentation order announced
8:30-11:30 a.m. Divisional rounds
11:30 a.m.-12:00 p.m. Lunch break
12:00-2:30 p.m. Final rounds
2:30 p.m. Judges’ deliberations
3:00-3:30 p.m. Awards program


If you have any questions about the Ivy MBA Mind to Market Case Challenge, please contact Sarah Wilson.


Mind To Market Team Roster

  • Team member 1 information

  • Team member 2 information

  • Team member 3 information

  • Team member 4 information

  • Team Advisor (optional)

For the Iowa State University academic calendar, visit this link.

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