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JACR Workshop

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Iowa State University and the Journal of the Association of Consumer Research (JACR) will co-sponsor a two-hour virtual workshop, “How to approach doing racism and discrimination research,” from 10 a.m.-12:00 p.m. CST on Tuesday, January 19.

This important workshop precedes the upcoming JACR special issue on Racism and Discrimination in the Marketplace, co-edited by Jerome Williams, Distinguished Professor and the Prudential Chair in Business in the Rutgers Business School-Newark and New Brunswick; Samantha Cross, associate professor of marketing in the Debbie and Jerry Ivy College of Business at Iowa State University; and Stephanie Dellande, professor emerita of marketing at Menlo College in Atherton, California.

Panelists will present the challenges, landmines, and best practices of conducting research on racism and discrimination issues in the marketplace. The first hour will focus on racism-oriented research, moderated by Jerome Williams. Panelists will include four eminent scholars in this area: Sonya Grier, David Crockett, Sterling Bone, and Kevin Thomas. Discussions in the second hour will focus on discrimination-oriented research, moderated by Stephanie Dellande. Distinguished panelists include David Wooten, Ron Hill, Madhu Viswanathan, and Stacy Finkelstein. Links to the panelists’ profiles are available below.

The workshop is targeted to new and established researchers interested in conducting research in this domain. Participants will learn more about the topics of racism and discrimination and the ways in which racism and discrimination may adversely impact consumer behavior. Each group of panelists will give a synopsis of their scholarship, motivation for pursuing this type of research, and the challenges and rewards of conducting racism and discrimination-focused research.

Registration Deadline: January 14

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Panelist Bios

Sonya Grier
Professor of Marketing
American University Kogod School of Business
David K. Crockett
Professor of Marketing
University of South Carolina Darla Moore School of Business
Sterling Bone
Professor of Marketing and Strategy
Utah State University Jon M. Huntsman School of Business
Kevin D. Thomas
Assistant Professor of Multicultural Branding
Marquette University Diederich College of Communication
David Wooten
Alfred L. Edwards Collegiate Professor, University Diversity and Social Transformation Professor, and Professor of Marketing
University of Michigan Ross School of Business
Ronald Hill
Dean’s Professor of Marketing and Public Policy
American University Kogod School of Business
Madhu Viswanathan
Professor of Marketing
Loyola Marymount University College of Business Administration
Stacey Finkelstein
Associate Professor of Marketing
Stony Brook University College of Business

 

For the Iowa State University academic calendar, visit this link.

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