Forever True Day 2026 begins on April 1

Make a difference through giving

Iowa State University’s tradition of philanthropy invites everyone to support students, programs, and new initiatives during 24 hours of giving.

Forever True Day kicks off at noon (CST) on April 1 and runs through noon on April 2, celebrating the power of the Cyclone community to make a difference through giving.

“Forever True Day has grown into a tradition that inspires Cyclones everywhere, and it is a powerful reminder of what we can accomplish together,” said Larissa Holtmyer Jones, president and CEO of the Iowa State University Foundation. “We’re thrilled to celebrate five years and to continue seeing the collective generosity and pride of the Cyclone community, which is making a meaningful difference for Iowa State.”

This day of online giving offers alumni, students, faculty, and friends of Iowa State the opportunity to support areas they care about—and to compete with fellow colleges for the most support in 24 hours.

“At the Debbie and Jerry Ivy College of Business, we believe success is built together. Our students are supported by dedicated faculty, committed staff, loyal alumni, and business leaders across Iowa and beyond,” said Raj Agnihotri, Raisbeck Endowed Dean. “Through rigorous academics and a culture of care, we prepare job-ready graduates who are eager to lead with integrity and make a lasting difference in their communities. Accountability matters to us, and that’s why the Ivy community works hard to ensure that every student has the education, mentorship, and network they need to succeed and to make us Forever True.”

In addition to supporting specific departments or majors, Agnihotri has identified three new initiatives this year for donor consideration:

Ivy’s Murray G. Bacon Center for AI Ethics in Business

The center will provide the Ivy College of Business with a unique opportunity to become a national thought leader at the intersection of ethics, business, and artificial intelligence, enhancing both academic distinction and societal impact. It will help students to be job-ready for an AI-influenced marketplace.

Global engagement programs in Ivy

This includes study abroad programs and scholarships that expand access and help more Cyclones gain a global perspective.

Inspiring business leaders of tomorrow

This initiative rewards students who pursue high‑impact experiences such as communication‑intensive internships, field experiences, undergraduate research and creativity, and peer leadership — building a premier talent pipeline that connects driven student leaders with corporate partners.

The featured initiative in the Ivy College of Business with the most donors by noon on April 2 will receive an additional $5,000! Help your favorite fund or initiative get to the top spot.

“Let’s show the impact of Cyclone Power everywhere because we are Ivy!” said Agnihotri.

To support the Ivy College of Business, visit this web page.

The Debbie and Jerry Ivy College of Business will track all donations and update a large progress chart in the Gerdin Business Building Granite Hallway. You can also stay in touch by following Ivy’s social media accounts.

March 31, 2026