Marketing Colloquium Distinguished Speaker Series

About the Series

The Ivy College of Business Marketing Colloquium Distinguished Speaker Series features marketing scholars from around the country who visit campus to present their research, which spans a variety of marketing, business and interdisciplinary topics, including consumer behavior, firm strategy, service marketing, and public policy issues. The series allows faculty and students to interact with their peers, while also encouraging discussion and dialogue on research and other shared interests.

The Marketing Colloquium Distinguished Speaker Series is sponsored by the Ivy Department of Marketing and the Ivy College of Business. It is free and open to the public.

Invited Speakers 

Punam Keller
Senior Associate Dean of Innovation and Growth, Charles Henry Jones Third Century Professor of Management
Tuck School of Business, Dartmouth
Celebrating the Absence of Fit: The Value of Field Research for Theory Development
Room 3164 Gerdin, 9:30 am – 11:00 am
April 15, 2022

Pradeep K. Chinagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business, University of Chicago
Impact of Marketing Analytics 1.0 on Entrepreneur and Firm Performance: Field Experiment Evidence from Rwanda
Room 3164 Gerdin, 10:15 am – 11:45 am
February 25, 2022

Alina Sorescu
Professor of Marketing and Chancellor EDGES Fellow
Mays Business School, Texas A&M University
Should I Stay or Should I Go: How Investors React and How Firms Act When Their Ads Become Associated with Controversial Content
March 12, 2021, Virtual Event

Rajesh Chandy
Professor of Marketing and the Tony and Maureen Wheeler Chair in Entrepreneurship
London Business School
The Marketing Lives of Micro-Entrepreneurs
March 26, 2021, Virtual Event

Michel Tuan Pham
Kravis Professor of Business
Columbia Business School
A Liberating Engagement Theory of Consumer Fun
April 9, 2021, Virtual Event

Professor of marketing and the Emily H. and Charles M. Tanner, Jr. Chair in Sales Management
University of Georgia
Navigating the Review Process: Top Tips and What to Avoid
October 9, 2020


Professor, Deputy Head of Department
Deputy Director, Lloyd’s Register Foundation Institute for the Public Understanding of Risk
National University of Singapore (NUS)
Banking Happiness
October 16, 2020
Professor of Marketing
University of Southern California
How Taking and Revisiting Photos Affects Enjoyment of and Memory for Experiences
February 28, 2020
P. K Kannan
Dean’s Chair in Marketing Science
University of Maryland
Identifying Competitive Market Structures: A Deep Network Representation Learning Approach
September 13, 2019

Mark Houston
Eunice and James L. West Chair in Marketing
Texas Christian University
Platform Exploitation: When Service Agents Defect with Customers From Online Service Platforms
November 15, 2019

Richard Bagozzi
Dwight F. Benton Professor of Behavioral Science in Management
University of Michigan
The Emerging Role of Neuroscience and Genetics in Management and Marketing
April 19, 2019

Michael Ahearne 
Professor – C.T. Bauer Professor of Marketing & Research Director, Sales Excellence Institute
University of Houston
Open Negotiation: The Backend Benefits of Salespeople’s Transparency in The Frontend
January 25, 2019

Jim Gentry
Maurice J. and Alice Hollman Professor of Marketing
University of Nebraska – Lincoln
Putting a Face on Global Poverty

Richard J. Lutz, Ph.D
J.C. Penney Professor of Marketing
Chair, Department of Marketing
Warrington College of Business
University of Florida
Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating

Joann Peck, PhD
Associate Professor of Marketing
Wisconsin School of Business
University of Wisconsin-Madison
Haptics to Psychological Ownership and Stewardship

Kevin Lane Keller, PhD
E. B. Osborn Professor of Marketing
Tuck School of Business
Dartmouth College
Understanding Brand Stretch

Simon Blanchard, PhD
Associate Professor of Marketing
Keith Barket Faculty Fellow
Georgetown University
A Methodology for Studying How Individuals Choose Locations in Public Consumption Environments

Christine Moorman, PhD
Austin Finch, Sr. Professor of Business Administration,
Fuqua School of Business
Duke University
How Brand Impacts Firm Profits Through Employee Pay, Retention, and Productivity

Ashutosh Prasad, PhD
Professor of Marketing
Naveen Jindal School of Management, The University of Texas at Dallas
Product Bundling: Current Issues & Challenges 

Jing Wang, PhD
Associate Professor in Marketing, Henry B. Tippie Research Fellow
Tippie College of Business, The University of Iowa
The Effects of Social Relationships on Narrative Persuasion

Mary Gilly, PhD
Senior Associate Dean; Professor in Marketing – University of California · Irvine
Want vs. Need: The Battle for a Limited Budget

Mrinal Ghosh, PhD
Marketing Department Head, Soldwedel Professor of Marketing – University of Arizona
Product Form Strategy: Selling Systems versus Components in Industrial Markets

Eileen Fischer, PhD
Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise
Revolving Doors: Navigating Successive Cobranding Alliances

J. Jeffrey Inman, PhD
Associate Dean for Research and Faculty
Albert Wesley Frey Professor of Marketing and Professor of Business Administration Marketing and Business Economics, Katz Graduate School of Business – University of Pittsburgh
Digital Distraction: Consumer Mobile Device Use and Decision Making

Dr. Shibo Li
Associate Professor of Marketing
Weimer Faculty Fellow, Indiana University
Understanding the Impact of Consumer–Retailer Relationship and Information States for In-Store Displays

George P. Moschis, PhD
Alfred Bernhardt Research Professor, Director of the Center for Mature Consumer, Georgia State University
The Life Course Approach to the Study of Consumer Behavior

Sundar Bharadwaj, PhD
The Coca-Cola Company Chair of Marketing, University of Georgia
Drivers of Social Media Engagement with Pro-Social Messages

Thomas Hult, PhD
Byington Endowed Chair and Professor, Michigan State University
Aspiration-driven Influences on Strategic Decision-making

Neil Morgan, PhD
Professor of Marketing, PetSmart, Inc. Distinguished Professor in Marketing Chair, Indiana University
Assessing Performance Outcomes in Marketing