Michele Appelgate, director of marketing and communications, supervises and leads the marketing efforts at the Ivy College of Business. Under the direction of the dean, she aligns the marketing efforts with the college’s strategic plan. She leads a team that includes website, photography, graphic design, social media, alumni relations, print and digital advertising, and event planning. She writes content for the college newsletters and magazine, Prospectus, which is mailed to more than 30,000 alumni and friends each fall and spring. Michele is an award-winning journalist whose experience includes newspaper reporting, magazine writing, emergency and risk communications, public relations, and community college marketing and legislative advocacy in Pennsylvania and Iowa. Her hometown is Ames. She graduated from Iowa State University with a degree in journalism and mass communication.