The Ivy Doctoral Program

Research. Publish. Teach.

Marketing

The doctoral program in marketing will train you to be an effective and innovative researcher and teacher. Our program aspires to train students so they are placed in research-oriented universities in the United States or elsewhere. 

As a student in our marketing program, you will receive hands-on training in research methods and substantive areas of marketing such as consumer behavior, marketing strategy, and modeling. In addition, your academic experience will be enhanced through active participation in a variety of seminars and conferences.

You are expected to work on research that has the potential to be published in top marketing academic journals. The marketing department has a strong faculty group with diverse research interests that can guide you through this process.

For more information about the marketing specialization curriculum and research opportunities, contact Ju-Yeon Lee, leejy@iastate.edu.

Marketing Colloquium Speaker Series

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