What is business analytics?

Would you like to make a difference? A degree in business analytics has that potential. Think about it. We live in a world overwhelmed with data. Today’s businesses are data-rich, yet information-poor. They need the talent to help them drive insights from data, which leads to smarter decisions. Companies that are committed to making data-driven decisions use business analytics, a process that combines technology, statistics, and business. In this major, you will learn the skills, technologies, and best practices for analytical problem solving, skills that help organizations gain insight and drive improved performance.

Not only will you be prepared to help companies make better decisions, you can also make the world a better place. For example, analytics have been used to help provide safe drinking water, fight malaria, solve sudden infant death syndrome, fight corruption and fraud, improve child welfare, and promote small business development. With business analytics, your work can really matter.

When can I declare a major in business analytics?

Iowa State University students can declare the major starting in Spring 2020. All incoming students to the college can declare the major after they have been
admitted to the professional program.

Did you know?

  • Business analytics jobs can be found in all disciplines? You can make a difference in:
    • Business
    • Healthcare
    • Government
    • Entertainment
    • Sports
  • An estimated 2.7 million job postings for analytics and data science are predicted in the U.S. in 2020.

The Department of Information Systems and Business Analytics offers a major in Business Analytics.  Students will complete the general education requirements (including business foundation courses), business core requirements for the bachelor of science (B.S.) degree, and 21 additional credits in the major. The instructional objective of the business analytics major is to prepare students to realize the opportunities presented by data.  This includes bringing structure to data, finding compelling patterns in data, communicating the stories buried in data, and advising decision-makers at all levels on the implications for processes and decisions through a data-driven approach. Students are limited to three business majors/degrees within the Ivy College of Business, or a total of three business major/minors within the college.  This limit is on business majors/degrees/minors only, and does not apply to multiple majors/degrees/minors taken outside the Ivy College of Business.

Business Analytics Curriculum