Develop your marketing skills and learn how to manage the entire marketing process!
Marketing decisions are made in every area of a company and can include aspects such as product design, pricing, promotion, personal selling, and facilities location. A marketing degree will prepare you for careers in product management, public relations, advertising and sales promotion, marketing research, sales, and sales management.
You’ll put theory into practice via case studies, computer simulations, and field work with real companies, owners, and managers. Working with your team, you’ll resolve challenges and seize opportunities. You’ll compete! You’ll develop your marketing skills while learning how to manage the entire marketing process – from research and market segmentation to product design, pricing, promotion, personal selling, and distribution.