Develop your marketing skills and learn how to manage the entire marketing process!

Marketing decisions are made in every area of a company and can include aspects such as product design, pricing, promotion, personal selling, and facilities location. A marketing degree will prepare you for careers in product management, public relations, advertising and sales promotion, marketing research, sales, and sales management.

You’ll put theory into practice via case studies, computer simulations, and field work with real companies, owners, and managers. Working with your team, you’ll resolve challenges and seize opportunities. You’ll compete!  You’ll develop your marketing skills while learning how to manage the entire marketing process – from research and market segmentation to product design, pricing, promotion, personal selling, and distribution.

Sample Job Titles for Marketing Majors

  • Sales Representative
  • Marketing Coordinator
  • Account Manager
  • Event Manager
  • Merchant Analyst

Companies that Hire Marketing Majors

  • Businessolver
  • Cerner Corporation
  • Hy-Vee, Inc.
  • Textron Aviation
  • Wells Fargo
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“I was president of a student organization, Enactus, participated in a Union Pacific Marketing Case Competition and was active with the Collegiate Women in Business organization.  Professors hosted workshops outside of the classroom to teach job skills unrelated to their courses. My experience at Iowa State helped me get my job here at Google!”

Carrie Belanger, '14 Marketing

Points of Pride