Joy Evans
Joy Evans is the lead strategist on the brand and media team at Principal, where she leads global brand management.
Evans brings more than 13 years of brand management and licensing experience, with expertise in intellectual property management and business development strategy. She previously served as vice president of business and strategy for the People Inc. (formerly Meredith Corporation) brand partnerships and licensing team, where she oversaw the international licensing portfolio for brands including Better Homes & Gardens, Food & Wine, Travel + Leisure, InStyle, and LIFE.
She earned her bachelor’s degree in communication from Waldorf College in 2000, followed by dual master’s degrees from Iowa State University in 2006—a master of science in mass communication and an MBA with an emphasis in marketing.
Evans is based in Des Moines and is active in the community, serving on Iowa State University’s MBA Executive Advisory Council and supporting several industry and nonprofit boards. She lives in the Waveland Park neighborhood with her husband, Chris, and enjoys traveling, Broadway musicals, and yoga.