Ivy Profile

Academic Work Experience

Expertise

• Sharing Economy

• Sponsored Search Advertising

• Blockchain and NFT

Selected Publications

• Nie, C., Zheng, Z., Sarkar, S. (2024) "Firm Competitive Structure and Consumer Reaction in Search Advertising", Journal of the Association for Information Systems, 25 (2):442-462. Link to Paper

• Jiang, Z., Rai, A., Sun, H., Nie, C., & Hu, Y. (forthcoming) "How Does Online Information Influence Offline Transactions? Insights from Digital Real Estate Platforms", Information Systems Research, Link to Paper

• Nie, C., Zheng, Z., Sarkar, S. (2021) "A Strategic Group Analysis of Competitor Behavior in Search Advertising", Journal of the Association for Information Systems, 22 (3):1659-1685. Link to Paper

• Nie, C., Zheng, Z., Sarkar, S. (2022) "Competing with the Sharing Economy: Incumbents’ Reaction on Review Manipulation", MIS Quarterly: Management Information Systems, 46 (3):1573-1602. Link to Paper