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Cheng Nie

Title: Assistant Professor
Department: Information Systems and Business Analytics
Office: 3222 Gerdin

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Academic Work Experience

Assistant Professor
Iowa State University
2018 -

Expertise

  • Sharing Economy
  • Sponsored Search Advertising
  • Blockchain and NFT

Selected Publications

  • Nie, C., Zheng, Z., Sarkar, S. (forthcoming) "Firm Competitive Structure and Consumer Reaction in Search Advertising", Journal of the Association for Information Systems, Link to Paper
  • Jiang, Z., Rai, A., Sun, H., Nie, C., & Hu, Y. (forthcoming) "How Does Online Information Influence Offline Transactions? Insights from Digital Real Estate Platforms", Information Systems Research, Link to Paper
  • Nie, C., Zheng, Z., Sarkar, S. (2021) "A Strategic Group Analysis of Competitor Behavior in Search Advertising", Journal of the Association for Information Systems, 22 (3):1659-1685. Link to Paper
  • Nie, C., Zheng, Z., Sarkar, S. (2022) "Competing with the Sharing Economy: Incumbents’ Reaction on Review Manipulation", MIS Quarterly: Management Information Systems, 46 (3):1573-1602. Link to Paper , Research Link