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Ashley S Goreczny

Title: Assistant Professor
Department: Marketing

Office: 3367 Gerdin Business Building
Phone number: (515) 294-3824

Professional Licenses and Certifications

Certificate In Marketing and Branding - MBA, Georgia State University

Selected Publications

  • Viswanathan, Madhu, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny (2021-01-01) "Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces", Journal of Marketing, Link to Paper
  • V Kumar, Ashley Goreczny, Todd Maurer (2017-01-01) "What drives a salesperson’s goal achievement? An empirical examination", Journal of Business and Industrial Marketing, 33 (1):3-18. Link to Paper
  • S Sunder, V Kumar, A Goreczny, T Maurer (2017-01-01) "Why do salespeople quit? An empirical examination of own and peer effects on salesperson turnover behavior", Journal of Marketing Research, 54 (3):381-397. Link to Paper