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huifeng

Hui (Sophia) Feng

Title: Associate Professor
Department: Marketing

Office: 3337 Gerdin Business Building
Phone number: (515) 294-3815




Academic Work Experience

Associate Professor
Iowa State University
2019 -

Assistant Professor
Iowa State University
2013 - 2019

Expertise

  • Marketing Strategy
  • Marketing Capabilities
  • Customer Relationship Management
  • Marketing department Power and Chief Marketing Officer
  • Marketing-Finance Interface

Selected Publications

  • Nguyen Hang and Hui Feng (2021-01-01) "Antecedents and Financial Impacts of Building Brand Love", International Journal of Research in Marketing, 38 (3):572-592. Link to Paper
  • Feng, Hui, Neil A. Morgan and Lopo L. Rego (2020-01-01) "The Impact of Unprofitable Customer Management Strategies on Shareholder Value", Journal of the Academy of Marketing Science, 48 (2):246-269.Finalist for JAMS Sheth Foundation Best Paper Award.. Link to Paper
  • Neil A. Morgan, Kimberly Whitler, Hui Feng, Simos Chari (2019-01-01) "Research in Marketing Strategy", Journal of the Academy of Marketing Science, 47 (1):4-29, Lead article, Winner, JAMS Sheth Foundation Best Paper Award. Link to Paper
  • Neil A. Morgan, Hui Feng and Kimberly A. Whitler (2018-01-01) "Marketing Capabilities in International Marketing", Journal of International Marketing, 26 (1):61-95, Finalist for the S. Tamer Cavusgil Best Paper Award . Link to Paper
  • Feng, Hui, Neil A. Morgan and Lopo L. Rego (2017-01-01) "Firm Capabilities and Growth: The Moderating Role of Market Conditions", Journal of the Academy of Marketing Science, 45 (1):76-92. Finalist for JAMS Sheth Foundation Best Paper Award.. Link to Paper
  • Feng, Hui, Neil A. Morgan and Lopo L. Rego (2015-01-01) "Marketing Department Power and Firm Performance", Journal of Marketing, 79 (5) (5):1-20. Lead Article. Finalist for the MSI/Paul Root Award and Finalist for the Hunt/Maynard Award for the best paper published in the Journal of Marketing during 2015. Link to PaperLink to newspress
  • Wang, Yonggui and Hui Feng (2012-01-01) "Customer Relationship Management Capabilities: Measurement, Antecedents and Consequences", Management Decision, 50 (1):115 - 129. Link to Paper