/Faculty and Staff

Faculty and Staff

Faculty and Staff 2018-01-23T16:36:39+00:00

View Directory  |  Update Your Profile

huifeng

Hui (Sophia) Feng

Title: Assistant Professor of Marketing
Department: Marketing

Office: 3337 Gerdin Business Building
Phone number: (515) 294-3815




Academic History

  • Ph.D., Marketing, Indiana University, 2013
  • M.S., Marketing, Indiana University, 2011
  • M.S., Marketing, Nanjing University, 2008
  • B.S., International Economics and Business , Xiamen University, 2005

Expertise

  • Marketing Strategy
  • Marketing Capabilities
  • Functional Marketing Sub-unit Power and CMO
  • Marketing-Finance Interface
  • Customer Relationship Management

Awards

Outstanding Reviewer Award, Journal of Marketing, 2018
Finalist, JAMS Sheth Foundation Best Paper Award, 2018
Winner, Junior Faculty Research Award 2017
Finalist, AMA/MSI Paul Root Award, 2016
Finalist, Shelby D. Hunt/Harold H Maynard Award, 2016
Best Paper in Conference Award and Best Paper in CRM track, Winter AMA Educators Conference, 2016

Selected Publications

  • Neil A. Morgan; Kimberly Whitler; Hui Feng; Simos Chari (2019) "Research in Marketing Strategy", Journal of the Academy of Marketing Science, 47 (1):4-29. Link to Paper
  • Neil A. Morgan, Hui Feng and Kimberly A. Whitler (2018) "Marketing Capabilities in International Marketing", Journal of International Marketing, 26 (1):61-95. Link to Paper
  • Feng, Hui, Neil A. Morgan and Lopo L. Rego (2017) "Firm Capabilities and Growth: The Moderating Role of Market Conditions", Journal of the Academy of Marketing Science, 45 (1):76-92. Finalist for JAMS Sheth Foundation Best Paper Award. Ranked as one of the top 10 papers published in JAMS in 2017. Link to Paper
  • Feng, Hui, Neil A. Morgan and Lopo L. Rego (2015) "Marketing Department Power and Firm Performance ", Journal of Marketing, 79 (5) (5):1-20. Lead Article. Finalist for the MSI/Paul Root Award and Finalist for the Hunt/Maynard Award for the best paper published in the Journal of Marketing during 2015. Link to Paper
  • Wang, Yonggui and Hui Feng (2012) "Customer Relationship Management Capabilities: Measurement, Antecedents and Consequences", Management Decision, 50 (1):115 - 129. Link to Paper