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Faculty and Staff

Faculty and Staff 2019-12-24T00:33:08-06:00

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huifeng

Hui (Sophia) Feng

Title: Associate Professor
Department: Marketing

Office: 3337 Gerdin Business Building
Phone number: (515) 294-3815




Academic History

  • Ph.D., Marketing, Indiana University, 2013
  • M.S., Marketing, Indiana University, 2011
  • M.S., Marketing, Nanjing University, 2008
  • B.S., International Economics and Business , Xiamen University, 2005

Academic Work Experience

Associate Professor
Iowa State University
2019 -

Assistant Professor
Iowa State University
2013 - 2019

Expertise

  • Marketing Strategy
  • Marketing Capabilities
  • Marketing department Power and Chief Marketing Officer
  • Marketing-Finance Interface
  • Customer Relationship Management

Awards

Winner, Sheth Foundation Best Paper Award 2020
Finalist, S. Tamer Cavusgil Best Paper Award 2019
Finalist, Sheth Foundation Best Paper Award, 2018
Outstanding Reviewer Award, Journal of Marketing, 2018
Winner, Junior Faculty Research Award 2017
Finalist, Shelby D. Hunt/Harold H Maynard Award, 2016
Finalist, AMA/MSI Paul Root Award, 2016
Best Paper in Conference Award and Best Paper in CRM track, Winter AMA Educators Conference, 2016

Selected Publications

  • Feng, Hui, Neil A. Morgan and Lopo L. Rego (2020) "The Impact of Unprofitable Customer Management Strategies on Shareholder Value", Journal of the Academy of Marketing Science, 48 (2):246-269. Link to Paper
  • Neil A. Morgan; Kimberly Whitler; Hui Feng; Simos Chari (2019) "Research in Marketing Strategy", Journal of the Academy of Marketing Science, 47 (1):4-29, Lead article, 2019 JAMS Sheth Foundation Best Paper Award. Link to Paper
  • Neil A. Morgan, Hui Feng and Kimberly A. Whitler (2018) "Marketing Capabilities in International Marketing", Journal of International Marketing, 26 (1):61-95, Finalist for the 2018 S. Tamer Cavusgil Best Paper Award . Link to Paper
  • Feng, Hui, Neil A. Morgan and Lopo L. Rego (2017) "Firm Capabilities and Growth: The Moderating Role of Market Conditions", Journal of the Academy of Marketing Science, 45 (1):76-92. Finalist for 2017 JAMS Sheth Foundation Best Paper Award.. Link to Paper
  • Feng, Hui, Neil A. Morgan and Lopo L. Rego (2015) "Marketing Department Power and Firm Performance ", Journal of Marketing, 79 (5) (5):1-20. Lead Article. Finalist for the MSI/Paul Root Award and Finalist for the Hunt/Maynard Award for the best paper published in the Journal of Marketing during 2015. Link to Paper
  • Wang, Yonggui and Hui Feng (2012) "Customer Relationship Management Capabilities: Measurement, Antecedents and Consequences", Management Decision, 50 (1):115 - 129. Link to Paper