Ivy Profile

profile image of Russell Laczniak

Russ Laczniak

Title: Emeritus Professor
Department: Marketing
Office: 2350 Gerdin

Google Scholar Logo


Russ is the John and Connie Stafford Professor of Business and Professor of Marketing in the Debbie and Jerry Ivy College of Business at Iowa State University.  Russ formerly served as editor of the Journal of Advertising and was president and treasurer of the American Academy of Advertising. His research deals with the interface of marketing communication and public policy/societal issues.  Currently, his work focuses on issues relating to parents' and children’s interactions about the media including advertising.  Moreover, he has recently begun studying the interface of supply-chain activities and consumer decision making.  When not working, Russ enjoys sharing time with his family often watching movies, listening to music or riding his bicycle.  Few know that Russ has completed 14 marathons and still currently runs, though far shorter distances than 26 miles. 

Academic History

  • Ph.D., Marketing, University of Nebraska-Lincoln, 1987
  • MBA, Operations Research and Marketing, University of Wisconsin-Madison, 1979
  • BS, Business Administration, Marquette University, 1978

Professional Work Experience

Assistant Staff Manager - Marketing Research
Wisconsin Bell
1981 - 1983

Assistant Staff Manager - Residence Products
Wisconsin Bell
1980 - 1981


  • Consumer Behavior
  • Marketing Research
  • Advertising


Ivan L. Preston Outstanding Lifetime Contribution to Research Award 2015

Selected Publications

  • Mukandwal, P., Cantor, D.E. & Laczniak, R. (forthcoming) "Consumer Awareness of Environmentally Irresponsible Sourcing Practices: An Intentionality and Motive Perspective", Journal of Supply Chain Management,
  • Su, L., Laczniak, R. N., Walker, D., & Raju, S. (2023) "Is strong more vulnerable? An empirical investigation of psychological contract formation, violation, and customer reactions", Journal of Business Research, 168:114223. Link to Paper
  • Vijayalakshmi, Akshaya, Russell N. Laczniak and E. Deanne Brocato (2019) "Understanding Parental Mediation of Violent Television Commercials", Journal of Consumer Marketing, 36 (5):551-564. Link to Paper
  • Vijayalakshmi, Akshaya, Jenny Lin and Russell N. Laczniak (2020) "Toward an Understanding of Parental Views and Actions on Social Media Influencers Targeted at Adolescents: The Roles of Parents’ Social Media Use and Empowerment", Frontiers in Psychology, 10Link to Paper
  • Kordrostami, Melika, Akshaya Vijayalakshmi and Russell N. Laczniak (2018) "Children’s Media Consumption: Parental Concerns and Parental Mediation in Iran and the US", Journal of Marketing Management, 34 (9/10):1-23. Link to Paper
  • Vijayalakshmi, Akshaya, Jenny Lin and Russell N. Laczniak (2018) "Managing Children’s Internet Advertising Experiences: Parental Preferences for Regulation", Journal of Consumer Affairs, 52 (3):592-622. Link to Paper
  • Walker, Douglas, Deanne Brocato, Les Carlson and Russell N. Laczniak (2018) "Parent’s and Children’s Violent Video Game Play: Does Co-Playing Help", Journal of Consumer Marketing, 35 (6):623-632.
  • Lin, M. H., Cross, S. N., Laczniak, R. N., & Childers, T. L. (2018) "The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising", Journal of Advertising, 47 (2):97-111. Link to Paper
  • Russell Laczniak, Douglas Walker, Les Carlson and E. Deanne Brocato (2017) "Parental Restrictive Mediation and Children’s Violent Videogame Play: The Role of ESRB Ratings", Journal of Public Policy and Marketing, 36 (1):70-78. Link to Paper
  • Walker, Douglas, Russell N. Laczniak, Les Carlson and Deanne Brocato (2016) "Parenting Orientations as Antecedents of Children's Violent Videogame Play", Journal of Consumer Affairs, 50 (2):430-457. Link to Paper
  • DeCarlo, Thomas E., Russell N. Laczniak, and Sridhar N. Ramaswami (2003) "A Consumer Response Model for Negative Word-of-Mouth Communication", 23:95-116. Link to Paper