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Faculty and Staff

Faculty and Staff 2018-01-23T16:36:39+00:00

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leejy

Ju-Yeon Lee

Title: Assistant Professor of Marketing
Department: Marketing

Office: 3238 Gerdin Business Building
Phone number: (515) 294-5402




Academic History

  • Ph.D., Marketing, University of Washington, 2013
  • M.S., Business Administration (Marketing), University of Washington, 2011
  • B.B.A., and B.A., Business Administration, Applied Statistics, Yonsei University, 2008
  • Exchange Student, University of Washington, 2007

Academic Work Experience

Assistant Professor of Marketing
Lehigh University, Bethlehem, PA
2013 - 2017

Expertise

  • Customer-Centric Organization
  • Structural Marketing
  • Marketing Channels
  • Marketing Strategy

Selected Publications

  • Josephson, Brett W., Ju-Yeon Lee, Babu John Mariadoss, and Jean L. Johnson (2019) "Uncle Sam Rising: Performance Implications of Business-to-Government Relationships", Journal of Marketing, Link to Paper
  • Crecelius, Andrew T., Justin M. Lawrence, Ju-Yeon Lee, Son K. Lam, and Lisa K. Scheer (2019) "Effects of Channel Members' Customer-Centric Structures on Supplier Performance", Journal of the Academy of Marketing Science, Link to Paper
  • Lee, Ju-Yeon, Eric Fang, Jisu J. Kim, Xiaoling Li, and Robert W. Palmatier (2018) "The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues", Journal of Retailing, 94 (3):247-64. Link to Paper
  • Ye, Jun, Beibei Dong, and Ju-Yeon Lee (2017) "The Long-Term Impact of Service Empathy and Responsiveness on Customer Satisfaction and Profitability: A Longitudinal Investigation in a Health Care Context", Marketing Letters, 28 (4):551-64. Link to Paper
  • Lee, Ju-Yeon, Shrihari Sridhar, and Robert W. Palmatier (2017) "The Effect of Firms' Structural Designs on Advertising and Personal Selling Returns ", International Journal of Research in Marketing, 34 (1):173-193. Link to Paper
  • Lee, Ju-Yeon, Shrihari Sridhar, and Robert W. Palmatier (2015) "Customer-Centric Org Charts Aren't Right for Every Company", Harvard Business Review, (July-August):22. Link to Paper
  • Lee, Ju-Yeon, Shrihari Sridhar, Conor M. Henderson, and Robert W. Palmatier (2015) "Effect of Customer-Centric Structure on Long-Term Financial Performance", Marketing Science, 34 (2):250-268. Link to Paper
  • Lee, Ju-Yeon, Irina V. Kozlenkova, and Robert W. Palmatier (2015) "Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives", Journal of the Academy of Marketing Science, 43 (1):73-99. Link to Paper