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Faculty and Staff

Faculty and Staff 2018-01-23T16:36:39-05:00

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Ivy Yuan

Title: Assistant Professor of Information Systems
Department: Information Systems and Business Analytics

Office: 3348 Gerdin Business Building
Phone number: (515)294-7228

Academic History

  • PhD, Information Systems, Indiana University, 2015
  • MS, Information Technology, University of North Carolina Charlotte, 2011
  • BS, Information Management & Information Systems, University of International Business and Economics, 2009


  • Social Media
  • Non-rational Decision Making
  • Electronic Commerce
  • NeuroIS

Professional Licenses and Certifications

Graduate Certificate in Information Security and Assurance
Graduate Certificate in Management Information Systems

Selected Publications

  • Sul, Hong Kee, Alan R. Dennis, and Lingyao Ivy Yuan (2016) "Trading on Twitter: Using Social Media Sentiment to Predict Stock Returns", Decision Sciences,
  • Yuan, Lingyao and Dennis, Alan (2016) "The Happiness Premium: The Impact of Emotion on Individuals' Willingness to Pay in Online Auctions ", AIS Transactions on Human-Computer Interaction, (3):74-87.

Papers Under Review

  • L. Yuan and A.R. Dennis "Interacting Like Humans? Understanding the Effect of Anthropomorphism on Consumer’s Willingness to Pay in Online Auctions",

Work in process

  • Lingyao Yuan, Alan Dennis "Understand the Process of Concurrent Priming Embedded in Advertisements in Online Auction Context Using Eye Tracking Method",