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Lingyao (Ivy) Yuan

Title: Assistant Professor
Department: Information Systems and Business Analytics

Office: 3348 Gerdin Business Building
Phone number: (515)294-7228

Academic History

  • PhD, Information Systems, Indiana University, 2015
  • MS, Information Technology, University of North Carolina Charlotte, 2011
  • BS, Information Management & Information Systems, University of International Business and Economics, 2009


  • Augmented Intelligence, Aritificial Intelligence, and Digital Human
  • Non-rational Decision Making
  • NeuroIS
  • Electronic Commerce

Professional Licenses and Certifications

Graduate Certificate in Information Security and Assurance
Graduate Certificate in Management Information Systems

Selected Publications

  • Yuan, Lingyao, and Dennis, Alan R. (2019) "Acting Like Humans? Anthropomorphism and Consumer’s Willingness to Pay in Electronic Commerce.", 36 (2):450-77.
  • Sul, Hong Kee, Alan R. Dennis, and Lingyao Ivy Yuan (2016) "Trading on Twitter: Using Social Media Sentiment to Predict Stock Returns", Decision Sciences, 48 (3):454-488.
  • Yuan, Lingyao and Dennis, Alan (2016) "The Happiness Premium: The Impact of Emotion on Individuals' Willingness to Pay in Online Auctions ", AIS Transactions on Human-Computer Interaction, (3):74-87.
  • V.L. Bartelt, A.R. Dennis, L. Yuan, and J. B. Barlow (2013) "Individual Priming in Virtual Team Decision-Making", Group Decision and Negotiation, 22 (5):873-896.

Work in process

  • Lingyao Yuan, Alan Dennis "Understand the Process of Concurrent Priming Embedded in Advertisements in Online Auction Context Using Eye Tracking Method",