Ivy Profile

Academic History

• DBA, Business Administration, Maastricht School of Management, The Netherlands, 2012

• M. Phil., Maastricht School of Management, The Netherlands

• MBA, Maastricht School of Management, The Netherlands

• PG Diploma in Print Journalism, Journalism, Asian College of Journalism, India

• BA, Economics, Madras University, India

Expertise

• Social entrepreneurship

• Sustainability

• Exchange systems

• Subsistence markets

Selected Publications

• Jayashankar, P., Johnston, W. J., & Sheth, J. (forthcoming) "Multilingualism as strategy - AI-enabled STP for inclusive market development in emerging economies", Marketing Strategy Journal, 4Link to Paper

• Jayashankar, P., Zhang, W., Johnston, W., & Nilakanta, S. (forthcoming) "Evolving stakeholder ties and co-creation in the agriculture sector: A psychological ownership perspective", Journal of Business and Industrial Marketing, Link to Paper

• Jayashankar, P., Roy, T., Chattopadhyay, S., Arshad, M. A., & Sarkar, S. (2025) "The impact of market orientation and brand storytelling on Shark Tank evaluations–a B2B and large language modeling perspective", Journal of Business and Industrial Marketing, 40 (1):265-280. Link to Paper

• Jayashankar, P., & Cross, S. (2019) "Expanding exchange: How institutional actors shape food-sharing exchange systems", Academy of Marketing Science Review, Link to Paper

• Jayashankar, P., Johnston, W. J., Nilakanta, S., & Burres, R (2019) "Co-creation of value-in-use through big data technology-a B2B agricultural perspective", Journal of Business and Industrial Marketing, Link to Paper

• Jayashankar, P., & Raju, S. (2020) "The effect of social cohesion and social networks on perceptions of food availability among low-income consumers", Journal of Business Research, 108:316-323. Link to Paper ,

• Jayashankar, P., Van Auken, H., & Ashta, A. (2018) "What motivates ecopreneurs in the United States to create value?", Strategic Change, Link to Paper

• Jayashankar, Priyanka, S. Nilakanta, J. Wesley, P. Gill, and R. Burres (2018) "IoT adoption in agriculture: the role of trust, perceived value and risk", Journal of Business and Industrial Marketing, 33 (6):804-821. Link to Paper

• Jayashankar, P., Ashta, A., & Rasmussen, M. (2015) "Slow money in an era of fiduciary capitalism", Ecological Economics, 116 (1):322-329. Link to Paper