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Priyanka Jayashankar

Title: Adjunct Assistant Professor
Department: Marketing

Office: 3122 Gerdin Business Building
Phone number: (515) 294-7558

Academic History

  • DBA, Business Administration, Maastricht School of Management, The Netherlands, 2012
  • M. Phil., Maastricht School of Management, The Netherlands
  • MBA, Maastricht School of Management, The Netherlands
  • PG Diploma in Print Journalism, Journalism, Asian College of Journalism, India
  • BA, Economics, Madras University, India


  • Subsistence markets
  • Exchange systems
  • Sustainability
  • Social entrepreneurship

Selected Publications

  • Priyanka Jayashankar & Sekar Raju (equal authorship) (2020) "The effect of social cohesion and social networks on perceptions of food availability among low-income consumers", Journal of Business Research, 108:316-323. Link to Paper
  • Priyanka Jayashankar Samantha Cross (2019) "Expanding exchange: How institutional actors shape food-sharing exchange systems", Academy of Marketing Science Review, Link to Paper
  • Dr Priyanka Jayashankar, Dr Sree Nilakanta, Dr Westley Johnston, Pushpinder Gill and Reed Burres (2018) "“IoT adoption in agriculture: the role of trust, perceived value and risk" ", Journal of Business & Industrial Marketing,
  • Priyanka Jayashankar Arvind Ashta & Mark Rasmussen (2015) "Slow money in an era of fiduciary capitalism", Ecological Economics, 116 (1):322-329. Link to Paper
  • Jayashankar, P., Johnston, W. J., Nilakanta, S., & Burres, R (2019) "Co-creation of value-in-use through big data technology-a B2B agricultural perspective", Journal of Business & Industrial Marketing, Link to Paper

Work in process

  • Collaborators include Wesley Johnson, Sree Nilakanta, Earl Hur "Embeddedness and resource integration in digital innovation ecosystems: a multi-stakeholder narrative",
  • Collaborators: Srinivas Venugopal "Institutional change for enhancing market inclusion of differently-abled consumers in subsistence markets",
  • Collaborators include Wesley Johnston and Sree Nilakanta "Tracing customer journeys across technology-mediated value chains",
  • Collaborators: Sekar Raju "Drivers of healthy food choices in subsistence markets",