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Faculty and Staff

Faculty and Staff 2018-01-23T16:36:39+00:00

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raghu

Raghu Ram Bommaraju

Title: Assistant Professor of Marketing
Department: Marketing

Office: 3364 Gerdin Business Building
Phone number: (515) 294-6062




Academic History

  • PhD, Marketing, University of Houston, 2017
  • MBA, Marketing, Xavier Management Institute, Jamshedpur, India, 2012
  • MS, Quantitative Economics, Indian Statistical Institute, 2007

Professional Work Experience

Statistical Analyst
Flagstone Reinsurance
2007 - 2008

Consultant
Center for Insurance and Risk Management
2008 - 2010

Senior Category Manager
Spencer's Retail
2012 - 2013

Expertise

  • Sales Force Management, Marketing Strategy

Awards

Best Dissertation Award, Bauer College of Business, University of Houston 2017

Selected Publications

  • Bommaraju, Raghu and Sebastian Sebastian Hohenberg (2018) "Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Mechanisms", Journal of Marketing, 82 (5):106-124.
  • Bommaraju, Raghu, Michael Ahearne, Ryan Krause, and Seshadri Tirunillai (2019) "Does a Customer on the Board of Directors Affect Business-Business Firm Performance?", Journal of Marketing,
  • Bommaraju, Raghu, Michael Ahearne, Zach Hall, Seshadri Tirunillai, Son Lam (2018) "The Impact of Mergers and Acquisitions on the Sales Force", Journal of Marketing Research, 55 (2):254-264.

Work in process

  • Bommaraju, Raghu, Michael Ahearne, Ryan Krause, Seshadri Tirunillai "Does a Customer on the Board of Directors Affect Firm Performance?",