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Faculty and Staff

Faculty and Staff 2018-01-23T16:36:39-05:00

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Raj S Agnihotri

Title: Dean's Fellow in Marketing and Director of Ivy Sales Consortium
Department: Marketing

Office: 3185 Gerdin Business Building
Phone number: (515) 294-0475


Dr. Raj Agnihotri serves as the Dean's Fellow and Director of Ivy Sales Consortium. Previously, Raj held the John Merrill Endowed Professorship in Consultative Sales at University of Texas-Arlington. He had served as Freeman Professor of Sales Leadership and Chair of the Marketing Department at Ohio University. At Ohio, he also conceived and launched Consumer Research Center.

Having published over 40 articles in leading scholarly journals, Raj serves on the editorial review boards of several reputed journals. The ongoing impact of his research is evident as the number of Google Citations, just in last 5 years, is over 1800 cites (overall h-index = 18; i10 = 25). Fifteen articles appear in marketing journals ranked in the top 15 globally and by marketing faculties at doctoral-granting universities (see Steward & Lewis, 2010, p. 86). Three are award-winning journal articles. 

Before entering academia, Raj held a number of sales and marketing positions with startup ventures to major corporations and currently serves on the advisory boards of startups based in US, Europe, and India. Raj served on the faculty of prestigious Samson Global Leadership Program at Cleveland Clinic from 2014 to 2017. He has given sales seminars to industry professionals from North America, Brazil, Europe, and India.

Raj is a co-author of ABCs of Relationship Selling (McGraw Hill, 13 ed.), a market leader in sales classes globally, and its contents can be found in four international versions. Numerous sales trainers around the world use its selling process to prepare their salespeople.

Academic History

  • Ph.D., Kent State University, Ohio, 2009
  • M.B.A, Oklahoma City University, Oklahoma
  • B.Eng., University of Pune, India


  • Professional Selling
  • Sales Technology
  • Social Media in B2B sales process