Faculty and Staff

Bio

Dr. Samantha N. N. Cross is an Associate Professor of Marketing in the Debbie and Jerry Ivy College of Business at Iowa State University. Her research examines how diverse entities, identities, perspectives and beliefs co-exist in consumers, households and society. She incorporates innovative multi-method approaches in her research, which has been presented in several national and international forums. She has received several awards for her research, including the Jane K. Fenyo Best Paper Award for Student Research, the ACR/Sheth Foundation Dissertation Award and the Best Paper in Track Award at the American Marketing Association (AMA) Winter Conference. Her work has been accepted for publication in top marketing journals, including the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Public Policy and Marketing, the Journal of Advertising, the European Journal of Marketing, and Consumption, Markets and Culture. Dr. Cross received her Ph.D. in Marketing from the University of California, Irvine; her M.B.A. in International Business from DePaul University and a B.Sc. in Management Studies from The University of The West Indies.

Academic History

• PhD, Marketing, University of California, Irvine, 2009

• MBA, Business Administration, DePaul University, 1995

• B.Sc., Management Studies, University of The West Indies, 1993

Expertise

• Consumer behavior

• Family decision making

• Bi-national Families

• Cultural and sensory influences on consumption

• Qualitative and mixed methods

Awards

Selected Publications

• Demangeot et al. "Constructing a Bridge to Multicultural Engagement and Well-Being in the Marketplace: A Consumer-based Framework for Marketer Action and Advocacy", Journal of Business Research (conditionally accepted),

• Meng-Hsien (Jenny) Lin, Samantha N. N. Cross, William J. Jones and Terry L. Childers (2018) "Applying EEG in Consumer Neuroscience", European Journal of Marketing, 53 (1/2):66-91. Link to Paper

• Samantha N. N. Cross, Gail Leizerovici and Dante M. Pirouz (authors listed alphabetically) (2018) "Hoarding: Understanding Divergent Acquisition, Consumption and Disposal", Journal of the Association of Consumer Research, 3 (1):81-96. Link to Paper

• Robert L. Harrison, Kevin D. Thomas and Samantha N. N. Cross (2018) "Restricted Visions of Multiracial Identity in Advertising", Journal of Advertising, 46 (3):503-520. Link to Paper

• Meng-Hsien (Jenny) Lin, Samantha N. N. Cross, Russell Laczniak and Terry L. Childers (2018) "The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising", Journal of Advertising, 47 (2):97-111. Link to Paper

• Meng-Hsien (Jenny) Lin, Samantha N. N. Cross and Terry L. Childers (2018) "Understanding Olfaction and Emotions and the Moderating Role of Individual Differences", European Journal of Marketing, 52 (3/4):811-836. Link to Paper

• Samantha N. N. Cross, Robert L. Harrison and Mary C. Gilly (2017) "The Role of Marketing in Ritual Evolution", Journal of Macromarketing , 37 (4):460-478. Link to Paper

• Samantha N.N.Cross and Mary C. Gilly (2017) "The Impact of Diversity on Institutional Longevity ", International Journal of Research in Marketing , 34 (1):231-251. Link to Paper

• Aronté Bennett, Stacey Menzel Baker, Samantha Cross et al. (2016) "Omission and Commission as Marketplace Trauma", Journal of Public Policy and Marketing, 35 (2):280-291. Link to Paper

• Robert L. Harrison, Kevin D. Thomas and Samantha N. N. Cross (2015) "Negotiating Cultural Ambiguity: The Role of Markets and Consumption in Multiracial Identity Development", Consumption, Markets and Culture, 18 (4):301-332. Link to Paper

• Samantha N. N. Cross Meng-Hsien (Jenny) Lin Terry L. Childers (2015) "Sensory Identity: The Impact of Olfaction on Consumption", Research in Consumer Behavior, 17:331-347. Link to Paper

• Samantha N. N. Cross, Mary C. Gilly (2014) "Cultural Competence and Cultural Compensatory Mechanisms in Bi-National Households", Journal of Marketing , 78 (3):121-139. Link to Paper

• Samantha N. N. Cross Mary C. Gilly (2013) "Navigating The Diversity Within", Research in Consumer Behavior, 15:57-72. Link to Paper

• Samantha N.N. Cross, Mary C. Gilly (2013) "Culture, Consumption and Compromise: Negotiation and Unification within Contemporary Families ", Journal of Business Research , 67:449-456. Link to Paper

• Samantha N.N. Cross, Mary C. Gilly (2013) "Bridging Cultural Divides: The Role and Impact of Bi-National Families ", Journal of Public Policy and Marketing, 32:106-111. Link to Paper