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Samantha Cross

Title: Associate Professor
Department: Marketing
Office: 3336 Gerdin

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Bio

Dr. Samantha N. N. Cross is an Associate Professor of Marketing in the Debbie and Jerry Ivy College of Business at Iowa State University. Her research examines how diverse entities, identities, perspectives, beliefs and abilities co-exist in consumers, households and the marketplace. She incorporates innovative multi-method approaches in her research, which has been presented in several national and international forums. She has received several awards for her research, including the Jane K. Fenyo Best Paper Award for Student Research, the ACR/Sheth Foundation Dissertation Award, the Best Paper in Track Award at the American Marketing Association (AMA) Winter Conference and the Best Paper award at the Journal of Advertising. Her work has been accepted for publication in top marketing journals, including the Journal of Marketing, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Journal of Public Policy and Marketing, the Journal of Advertising, the European Journal of Marketing and Consumption, Markets and Culture. She serves as a member of the Transformative Consumer Research (TCR) Advisory Committee; as the Academic Perspectives Director- Government on the Board for The Association for Consumer Research (ACR); as a member of the American Marketing Association (AMA) Academic Council and as a special issue co-editor for the Journal of The Association for Consumer Research (JACR). Dr. Cross received her Ph.D. in Marketing from the University of California, Irvine; her M.B.A. in International Business from DePaul University and a B.Sc. in Management Studies from The University of The West Indies.

Expertise

  • Consumer behavior
  • Family decision making
  • Bi-national Families
  • Cultural and sensory influences on consumption
  • Qualitative and mixed methods

Awards

2020 Women in Marketing (WIM) Marketing Scientist Award (w/Multicultural Marketplaces Team) 2020
2022 Women Impacting ISU Calendar Honoree 2021
Faculty Mentor, Qualitative Data Analysis (QDA) Workshop 2019
Faculty Fellow, Association for Consumer Research (ACR) Doctoral Symposium 2019
Winner of the 2018 Outstanding Article Award in the Journal of Advertising 2019
Exemplary Faculty Mentor Award, Iowa State University 2019
Faculty Mentor, Qualitative Data Analysis (QDA) Workshop 2017
Distinguished Consortium Faculty Fellow, 52nd Annual AMA-Sheth Foundation Doctoral Consortium 2017
Faculty Fellow, Association for Consumer Research (ACR) Doctoral Symposium 2017
Faculty Fellow, Association for Consumer Research (ACR) Doctoral Symposium 2018
Best Paper in Track, American Marketing Association Winter Conference 2015
Faculty Fellow, Association for Consumer Research (ACR) Doctoral Symposium 2015
Best Poster, Consumer Culture Theory Conference, Chicago, IL 2011

Selected Publications

  • Lteif, L., Nardini, G., Rank‐Christman, T., Block, L., Bublitz, M.G., Catlin, J.R., Cross, S.N., Hamby, A. & Peracchio, L.A. (forthcoming) "Climate Action Now: How to Fuel a Social Movement", Journal of Consumer Psychology, Link to Paper
  • Bublitz, M. G., Cross, S. N., Lteif, L., Nardini, G., Rank-Christman, T., Peracchio, L. A. & Woodrow, S. (forthcoming) "We Will Rise: How Stories Unite Social Movements", Journal of the Association for Consumer Research, 9 (1)Link to Paper
  • Bone, S. A., Christensen, G. L., Williams, J. D., Cross, S. N., & Dellande, S. (2023) "Moving beyond Perceptions: Examining Service Disparities among Consumers", Journal of the Association for Consumer Research, 8 (1):107-119. Link to Paper
  • Cross, S. N. & Dellande, S. (2023) "Fulfilling Jerome's Legacy", Journal of the Association for Consumer Research, 8 (1):1-7. Link to Paper
  • Cross, S. N., Gustafsson, A., Pechmann, C., & Winterich, K. P. (2022) "Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected through Impact", Journal of Public Policy and Marketing, 41 (1):51-53. Link to Paper
  • Kipnis, E., Demangeot, C., Pullig, C., Cross, S. N., Cui, C. C., Galalae, C., ... & Williams, J. D. (2021) "Institutionalizing diversity and inclusion across the marketing research, education and practice fields for multicultural marketplace wellbeing", Journal of Public Policy and Marketing, :143-164. Link to Paper
  • Nardini, G., Rank‐Christman, T., Bublitz, M. G., Cross, S. N., & Peracchio, L. A. (2021) "Together We Rise: How Social Movements Succeed", Journal of Consumer Psychology, 31 (1):112-145. Link to Paper
  • DeBerry-Spence, B., Bennett, A. M., Cross, S. N., Ekpo, A., & Sobande, F. (2020) "A Call for Further Research at the Intersection of Race, Marketing, and Public Policy", Journal of Public Policy and Marketing, Link to Paper
  • Jayashankar, P., & Cross, S. (2019) "Expanding exchange: How institutional actors shape food-sharing exchange systems", Academy of Marketing Science Review, Link to Paper
  • Demangeot, C., Kipnis, E., Pullig, C., Cross, S. N., Emontspool, J., Galalae, C., Grier, S. A., Rosenbaum, M. S., & Best, S. F. (2019) "Constructing a Bridge to Multicultural Engagement and Well-Being in the Marketplace: A Consumer-based Framework for Marketer Action and Advocacy", Journal of Business Research, 100:339-353. Link to Paper
  • Lin, M. H., Cross, S. N., Laczniak, R. N., & Childers, T. L. (2018) "The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising", Journal of Advertising, 47 (2):97-111. Link to Paper
  • Cross, S. N., Harrison, R. L., & Gilly, M. C. (2017) "The Role of Marketing in Ritual Evolution", Journal of Macromarketing, 37 (4):460-478. Link to Paper
  • Harrison, R. L., Thomas, K. D., & Cross, S. N. (2018) "Restricted Visions of Multiracial Identity in Advertising", Journal of Advertising, 46 (3):503-520. Link to Paper
  • Lin, M. H., Cross, S. N., Jones, W. J., & Childers, T. L. (2018) "Applying EEG in Consumer Neuroscience", European Journal of Marketing, 53 (1/2):66-91. Link to Paper
  • Cross, S. N., Leizerovici, G., & Pirouz, D. M. (2018) "Hoarding: Understanding Divergent Acquisition, Consumption and Disposal", 3 (1):81-96. Link to Paper
  • Lin, M. H., Cross, S. N., & Childers, T. L. (2018) "Understanding Olfaction and Emotions and the Moderating Role of Individual Differences", European Journal of Marketing, 52 (3/4):811-836. Link to Paper
  • Bennett, A. M., Baker, S. M., Cross, S., James, J. P., Bartholomew, G., Ekpo, A. E., ... & Taylor, C. R. (2016) "Omission and Commission as Marketplace Trauma", Journal of Public Policy and Marketing, 35 (2):280-291. Link to Paper
  • Cross, S. N., & Gilly, M. C. (2017) "The Impact of Diversity on Institutional Longevity", International Journal of Research in Marketing, 34 (1):231-251. Link to Paper
  • Harrison III, R. L., Thomas, K. D., & Cross, S. N. (2015) "Negotiating Cultural Ambiguity: The Role of Markets and Consumption in Multiracial Identity Development", 18 (4):301-332. Link to Paper
  • Cross, S. N., Lin, M. H. J., & Childers, T. L. (2015) "Sensory Identity: The Impact of Olfaction on Consumption", 17:331-347. Link to Paper
  • Samantha N. N. Cross, Mary C. Gilly (2014) "Cultural Competence and Cultural Compensatory Mechanisms in Bi-National Households", Journal of Marketing, 78 (3):121-139. Link to Paper
  • Samantha N. N. Cross Mary C. Gilly (2013) "Navigating The Diversity Within", 15:57-72. Link to Paper
  • Cross, S. N., & Gilly, M. C. (2013) "Culture, Consumption and Compromise: Negotiation and Unification within Contemporary Families", Journal of Business Research, 67:449-456. Link to Paper
  • Cross, S. N., & Gilly, M. C. (2013) "Bridging Cultural Divides: The Role and Impact of Bi-National Families", Journal of Public Policy and Marketing, 32:106-111. Link to Paper