Bio

Dr. Samantha N. N. Cross is an Associate Professor of Marketing in the Debbie and Jerry Ivy College of Business at Iowa State University. Her research examines how diverse entities, identities, perspectives, beliefs and abilities co-exist in consumers, households and the marketplace. She incorporates innovative multi-method approaches in her research, which has been presented in several national and international forums. She has received several awards for her research, including the Jane K. Fenyo Best Paper Award for Student Research, the ACR/Sheth Foundation Dissertation Award, the Best Paper in Track Award at the American Marketing Association (AMA) Winter Conference and the Best Paper award at the Journal of Advertising. Her work has been accepted for publication in top marketing journals, including the Journal of Marketing, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Journal of Public Policy and Marketing, the Journal of Advertising, the European Journal of Marketing and Consumption, Markets and Culture. She serves as a member of the Transformative Consumer Research (TCR) Advisory Committee; as the Academic Perspectives Director- Government on the Board for The Association for Consumer Research (ACR); as a member of the American Marketing Association (AMA) Academic Council and as a special issue co-editor for the Journal of The Association for Consumer Research (JACR). Dr. Cross received her Ph.D. in Marketing from the University of California, Irvine; her M.B.A. in International Business from DePaul University and a B.Sc. in Management Studies from The University of The West Indies.

Expertise

• Consumer behavior

• Family decision making

• Bi-national Families

• Cultural and sensory influences on consumption

• Qualitative and mixed methods

Selected Publications

• Samantha N. N. Cross, Anders Gustafsson, Connie Pechmann, Karen Winterich (2022-01-01) "Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected through Impact", Journal of Public Policy and Marketing, 41 (1):51-53. Link to Paper

• Catherine Demangeot, Eva Kipnis, Chris Pullig, Samantha N. N. Cross, Charles Chi Cui, Cristina Galalae, Shauna Kearney, Tana Cristina Licsandru, Carlo Mari, Veronica Martin-Ruiz, Samantha Swanepoel, Lizette Vorster and Jerome D. Williams (2021-01-01) "Institutionalizing diversity and inclusion across the marketing research, education and practice fields for multicultural marketplace wellbeing", Journal of Public Policy and Marketing, :143-164. Link to Paper

• Gia Nardini, Tracy Rank-Christman, Melissa G. Bublitz, Samantha N. N. Cross, Laura A. Peracchio (2021-01-01) "Together We Rise: How Social Movements Succeed", Journal of Consumer Psychology, 31 (1):112-145. Link to Paper

• Benét DeBerry-Spence, Aronté Marie Bennett, Samantha N. N. Cross, Akon Ekpo and Francesca Sobande (2020-01-01) "A Call for Further Research at the Intersection of Race, Marketing, and Public Policy", Journal of Public Policy and Marketing, Link to Paper

• Catherine Demangeot, Eva Kipnis, Chris Pullig, Samantha N. N. Cross, Julie Emontspool, Cristina Galalae, Sonya A. Grier, Mark S. Rosenbaum, and Susy F. Best (2019-01-01) "Constructing a Bridge to Multicultural Engagement and Well-Being in the Marketplace: A Consumer-based Framework for Marketer Action and Advocacy", Journal of Business Research, 100:339-353. Link to Paper

• Priyanka Jayashankar, and Samantha N. N. Cross (2019-01-01) "Expanding Exchange: How institutional actors shape food-sharing exchange systems", Academy of Marketing Science Review, :1-19. Link to Paper

• Meng-Hsien (Jenny) Lin, Samantha N. N. Cross, William J. Jones and Terry L. Childers (2018-01-01) "Applying EEG in Consumer Neuroscience", European Journal of Marketing, 53 (1/2):66-91. Link to Paper

• Samantha N. N. Cross, Gail Leizerovici and Dante M. Pirouz (authors listed alphabetically) (2018-01-01) "Hoarding: Understanding Divergent Acquisition, Consumption and Disposal", 3 (1):81-96. Link to Paper

• Robert L. Harrison, Kevin D. Thomas and Samantha N. N. Cross (2018-01-01) "Restricted Visions of Multiracial Identity in Advertising", Journal of Advertising, 46 (3):503-520. Link to Paper

• Meng-Hsien (Jenny) Lin, Samantha N. N. Cross, Russell Laczniak and Terry L. Childers (2018-01-01) "The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising", Journal of Advertising, 47 (2):97-111. Link to Paper

• Meng-Hsien (Jenny) Lin, Samantha N. N. Cross and Terry L. Childers (2018-01-01) "Understanding Olfaction and Emotions and the Moderating Role of Individual Differences", European Journal of Marketing, 52 (3/4):811-836. Link to Paper

• Samantha N. N. Cross, Robert L. Harrison and Mary C. Gilly (2017-01-01) "The Role of Marketing in Ritual Evolution", Journal of Macromarketing, 37 (4):460-478. Link to Paper

• Samantha N.N.Cross and Mary C. Gilly (2017-01-01) "The Impact of Diversity on Institutional Longevity", International Journal of Research in Marketing, 34 (1):231-251. Link to Paper

• Aronté Bennett, Stacey Menzel Baker, Samantha Cross et al. (2016-01-01) "Omission and Commission as Marketplace Trauma", Journal of Public Policy and Marketing, 35 (2):280-291. Link to Paper

• Robert L. Harrison, Kevin D. Thomas and Samantha N. N. Cross (2015-01-01) "Negotiating Cultural Ambiguity: The Role of Markets and Consumption in Multiracial Identity Development", 18 (4):301-332. Link to Paper

• Samantha N. N. Cross Meng-Hsien (Jenny) Lin Terry L. Childers (2015-01-01) "Sensory Identity: The Impact of Olfaction on Consumption", 17:331-347. Link to Paper

• Samantha N. N. Cross, Mary C. Gilly (2014-01-01) "Cultural Competence and Cultural Compensatory Mechanisms in Bi-National Households", Journal of Marketing, 78 (3):121-139. Link to Paper

• Samantha N. N. Cross Mary C. Gilly (2013-01-01) "Navigating The Diversity Within", 15:57-72. Link to Paper

• Samantha N.N. Cross, Mary C. Gilly (2013-01-01) "Culture, Consumption and Compromise: Negotiation and Unification within Contemporary Families", Journal of Business Research, 67:449-456. Link to Paper

• Samantha N.N. Cross, Mary C. Gilly (2013-01-01) "Bridging Cultural Divides: The Role and Impact of Bi-National Families", Journal of Public Policy and Marketing, 32:106-111. Link to Paper