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Sridhar Ramaswami

Title: Dapper Faculty Professor in Marketing / CLMP Fellow, Indian School of Business / Fellow, ISBM Asia / Professor
Department: Marketing

Office: 3189 Gerdin Business Building
Phone number: (515) 294-5341


  • Marketing's Impact on Firm Performance
  • Customer Management Issues
  • Brand Equity and Management
  • Food labels, socialization and healthiness
  • Sales Force Control Systems and Performance

Selected Publications

  • S. Arunachalam, Sridhar N. Ramaswami, Pankaj Patel, and Linlin Chai (2022-01-01) "Innovation-Based Strategic Flexibility: Role of CEO Ties with Marketing and R&D", International Journal of Research in Marketing, forthcoming
  • Arunachalam, S, Sridhar Ramaswami, Pol Herrmann, and Doug Walker (2018-01-01) "Innovation Pathway to Profitability: The Role of Entrepreneurial Orientation and Marketing Capabilities", Journal of the Academy of Marketing Science, :1-23. Link to Paper
  • Ramaswami, Sridhar N. and S. Arunachalam (2016-01-01) "Divided Attitudinal Loyalty and Customer Value: Role of Dealers in an Indirect Channel", Journal of the Academy of Marketing Science, 44 (6):770-790. Link to Paper