/Faculty and Staff

Faculty and Staff

Faculty and Staff 2018-01-23T16:36:39+00:00

View Directory  |  Update Your Profile

sramaswa

Sridhar Ramaswami

Title: Professor of Marketing / Dapper Fellow in Marketing / CLMP Fellow, Indian School of Business
Department: Marketing

Office: 3216 Gerdin Business Building
Phone number: (515) 294-5341




Academic History

  • PhD, Marketing, University of Texas at Austin, 1987
  • MBA, Marketing and Finance, Indian Institute of Management, Calcutta, 1977
  • BS, Textile Technology, University of Madras, 1974

Expertise

  • Marketing's Impact on Firm Performance
  • Customer Management Issues
  • Brand Equity and Management
  • Sales Force Control Systems and Performance
  • Food labels, socialization and healthiness

Awards

CLMP Fellow, Indian School of Business 2017

Selected Publications

  • Arunachalam, S, Sridhar Ramaswami, Pol Herrmann, and Doug Walker (2018) "Innovation Pathway to Profitability: The Role of Entrepreneurial Orientation and Marketing Capabilities", Journal of the Academy of Marketing Science, :1-23. Link to Paper
  • Ramaswami, Sridhar N. and S. Arunachalam (2016) "Divided Attitudinal Loyalty and Customer Value: Role of Dealers in an Indirect Channel", Journal of the Academy of Marketing Sciences , 44 (6):770-790.

Papers Under Review

  • Ambulkar, Saurabh, Johnny Rungthusanathan, Sridhar Ramaswami and Jennifer Blackhurst "Supply Chain Disruptions, Firm Reasoning Process, and Financial Performance",
  • Linlin Chai, Sridhar Ramaswami, and S. Arunachalam "Business Process Synergy: Concept, Metric, and Impact on Customer Performance",
  • Ambulkar, Saurabh, Sridhar Ramaswami, Johnny M. Rungtusanatham, and Jennifer V. Blackhurst "Focus on Innovation, Supply Chain Disruptions and Firm Performance",

Work in process

  • S. Arunachalam, Sridhar N. Ramaswami, Pankaj Patel, and Linlin Chai "Market Responsiveness and CEO’s Social Ties with Marketing and R&D Functions",