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Sridhar Ramaswami

Title: Dapper Professor in Marketing / CLMP Fellow, Indian School of Business
Department: Marketing

Office: 3216 Gerdin Business Building
Phone number: (515) 294-5341

Academic History

  • PhD, Marketing, University of Texas at Austin, 1987
  • MBA, Marketing and Finance, Indian Institute of Management, Calcutta, 1977
  • BS, Textile Technology, University of Madras, 1974


  • Marketing's Impact on Firm Performance
  • Customer Management Issues
  • Brand Equity and Management
  • Sales Force Control Systems and Performance
  • Food labels, socialization and healthiness


CLMP Fellow, Indian School of Business 2017
ISBM (South Asia) Fellow, Indian School of Business 2018

Selected Publications

  • Arunachalam, S, Sridhar Ramaswami, Pol Herrmann, and Doug Walker (2018) "Innovation Pathway to Profitability: The Role of Entrepreneurial Orientation and Marketing Capabilities", Journal of the Academy of Marketing Science, :1-23. Link to Paper
  • Ramaswami, Sridhar N. and S. Arunachalam (2016) "Divided Attitudinal Loyalty and Customer Value: Role of Dealers in an Indirect Channel", Journal of the Academy of Marketing Sciences , 44 (6):770-790.

Papers Under Review

  • Ambulkar, Saurabh, Johnny Rungthusanathan, Sridhar Ramaswami and Jennifer Blackhurst "Supply Chain Disruptions, Managerial Reasoning Process, and Firm Performance",