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Stephen Kim

Title: Raisbeck Endowed Professor in Business / Professor
Department: Marketing
Office: 3328 Gerdin

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  • Marketing channels and B2B marketing
  • Franchising
  • Service marketing

Selected Publications

  • Kim, S. K., & Gill, P. (2022) "Turning aligned interests into higher chain performance in franchising", Journal of Business and Industrial Marketing, Link to Paper
  • Kim, S. K., & Tiwana, A. (2022) "Franchising contracts as routines: Untangling the adaptive value of incomplete contracts", Journal of Business Research, 152:177-190. Link to Paper
  • Kim, S. K., & Min, S. (2023) "Terminating Franchisees: Does It Improve Franchisor Performance", Journal of Management, 49 (5):1503 - 1532. Link to Paper
  • Gill, P., & Kim, S. K. (2021) "From Franchisee Experience to Customer Experience: Their Effects on Market Performance", Journal of the Academy of Marketing Science, 49 (6):1175-1200. Link to Paper