View Directory | Update Your Profile

stevekim

Stephen Kim

Title: Raisbeck Endowed Professor in Business / Professor
Department: Marketing

Office: 3328 Gerdin Business Building
Phone number: (515) 294-9409




Expertise

  • Marketing channels and B2B marketing

Selected Publications

  • Pushpinder Gill and Stephen K. Kim (2021-01-01) "From Franchisee Experience to Customer Experience: Their Effects on Market Performance", Journal of the Academy of Marketing Science, 49 (6):1175-1200. Link to Paper
  • Stephen K. Kim and Sungwook (Sam) Min "Terminating Franchisees: Does It Improve Franchisor Performance", Journal of Management, forthcomingLink to Paper