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Stephen Kim
Expertise
- Marketing channels and B2B marketing
Selected Publications
- Pushpinder Gill and Stephen K. Kim (2021-01-01) "From Franchisee Experience to Customer Experience: Their Effects on Market Performance", Journal of the Academy of Marketing Science, 49 (6):1175-1200. Link to Paper
- Stephen K. Kim and Sungwook (Sam) Min "Terminating Franchisees: Does It Improve Franchisor Performance", Journal of Management, forthcomingLink to Paper