Join us April 2 for the fourth annual Ivy Sales Innovation Summit at Iowa State University. This year’s summit will explore strategies to improve sales effectiveness, with an emphasis on sales compensation.
Ivy Sales Innovation Summit

Let’s talk sales compensation!
Sales Effectiveness and Compensation
April 2, 2025
9:00 a.m.-3:00 p.m.
Durham Great Hall, Memorial Union, Iowa State University
Join us at Iowa State University for the fourth annual Ivy Sales Innovation Summit, designed for leaders and teams who are seeking best practices in sales, and who want to make an impact on their people and business.
This year’s summit will explore strategies to improve sales effectiveness, emphasizing sales compensation. You’ll gain insights from top researchers, expert sales compensation consultants, and seasoned practitioners. Plus, there’s dedicated time to network with fellow sales professionals.
This is a great event for company leaders, sales and marketing teams, human resource professionals, and executives looking to optimize their sales approach. Bring your team and take advantage of special group pricing for teams of three or more!
The Ivy Sales Innovation Summit is a collaboration between the Ivy College of Business and Iowa State University’s Center for Industrial Research and Service.
On this page
Agenda
Time | Activity |
---|---|
8:15 am | Check-in and continental breakfast |
9:00 am | Welcome from David Spalding, Raisbeck Endowed Dean, Ivy College of Business Vice President for Economic Development and Industry Relations, Iowa State University |
9:10 am | “Sales Compensation 101” Kyle Uebelhor, Partner, Alexander Group™ Stay ahead of the curve with Alexander Group’s unmatched sales compensation expertise and decades of industry leadership. Learn how top organizations design sales compensation plans that align with growth goals, motivate the right behaviors, and reward high performance. Backed by real-world client success and cutting-edge research, Kyle will explore how sales compensation fits within the broader go-to-market strategy and how it can be used to address business challenges. Walk away with exclusive insights and practical guidance to transform your sales compensation program into a catalyst for profitable growth. |
9:50 am | Lightning talks Ashley Goreczny, assistant professor of marketing, Ivy College of Business Jessica Martin, career coordinator, Ivy College of Business |
10:10 am | Networking break |
10:30 am | “Key Trends and Their Impact on Sales Compensation” Chad Albrecht, Principal Emeritus, and Amey Deorukhkar, Associate Principal, ZS Associates Join Chad Albrecht and Amey Deorukhkar from ZS Associates as they explore key trends shaping the future of sales compensation. Discover how emerging roles are being compensated, how personalized incentives can drive greater engagement, and the transformative impact of AI on the sales compensation landscape. Gain valuable insights from Chad and Amey’s decades of experience in designing best-in-class incentive programs. |
11:50 am | Break |
12:00 pm | Lunch and student awards presentation |
1:15 pm | “Lessons from Sales Compensation Conversations with Iowa Business Leaders” Raj Agnihotri, Morrill Professor, Mary Warner Fellow, and Director of the Ivy Sales Forum |
1:30 pm | Networking break |
1:50 pm | Table discussion: Connect the Dots on Sales Compensation |
2:05 pm | “Sales Leadership Best Practices: Leveraging the Investment in Sales Compensation” Liz Heiman, CEO, Regarding Sales LLC Many CEOs make the critical mistake of believing that hiring the right people and crafting a great compensation plan is enough to achieve outstanding sales results. However, compensation is just one piece of the puzzle. Successful sales leadership goes beyond paychecks—it’s about engaging, motivating, and empowering your sales team to perform at their best. In this session, Liz will dive into the essential elements that drive sales success, covering how to attract the right talent, inspire peak performance, and provide the support necessary for sustained growth. You’ll gain practical insights into leading sales teams effectively and ensuring your compensation investment translates into actual results. |
2:50 pm | Closing remarks |
3:00 pm | Event concludes |
Speakers
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Chad Albrecht
Chad Albrecht is a certified sales compensation professional (CSCP) with over 25 years consulting experience. He previously led the sales compensation practice at ZS, helping more than 200 clients create and implement motivational sales incentive plans and set fair and challenging sales quotas. Chad works in all industries but spends most of his time in the medtech and high-tech industries.
Chad co-authored both “The Future of Sales Compensation” and “Sales Compensation Solutions” and has several articles in publications such as Compensation & Benefits Review, the WorldatWork journal, and Workspan. He speaks frequently at conferences on the topic of sales compensation and teaches the subject at the Kellogg School of Management at Northwestern University and as a faculty member for WorldatWork.
Chad holds an MBA from the University of Michigan and a bachelor’s degree in computer science from the University of Iowa.
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Amey Deorukhkar
Amey Deorukhkar is a certified sales compensation professional (CSCP) with more than 12 years of experience in sales compensation design and administration. He is one of the leaders within ZS’ sales compensation practice area, and a frequent contributor to WorldatWork sales compensation thought leadership through conference speeches and articles.
Amey has worked on several sales compensation plan design and implementation projects and has designed compensation plans for teams ranging in sizes from 40 to more than 2,000 members. He also has experience with “sales compensation adjacent” areas such as customer segmentation, customer targeting, sales force sizing, territory alignment, and call plan design that helps him understand the strong inter-connectivity between all of these processes.
Amey has a bachelor’s degree in chemical engineering from Bangalore, India, with a specialization in operations research.
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Liz Heiman
Liz Heiman is the mastermind behind the Regarding Sales Operating System, the ground-breaking solution that takes the chaos out of sales. She is on a mission to rewrite the sales playbook – ditching outdated, manipulative tactics in favor of curiosity, compassion, and creativity to help sellers soar. With decades of experience in sales and sales leadership – including running the international division at Miller Heiman and training powerhouse teams at HP and Coca-Cola – Liz knows precisely what it takes to turn struggling sales efforts into scalable success.
Liz believes that sales organizations should run like well-oiled machines, not the chaotic mess of guesswork and frustration that hobbles many organizations. That’s why she created the Re: Sales Operating System, a framework that helps companies build high-performing growth engines that actually work.
Liz has an MA in international political economy from the University of California at Santa Barbara and a BA in international relations from the University of California at Davis.
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Kyle Uebelhor
Kyle Uebelhor is a partner in the Alexander Group’s Chicago office, where he is a leader in the firm’s manufacturing and distribution practices. Kyle’s clients include leading companies throughout manufacturing and wholesale/distribution. By applying deep industry expertise and a pragmatic approach to each situation, he helps companies achieve their organic growth objectives. He brings nuanced perspective to the complexities of sizing the total available global market, delivering differentiated value, creating omnichannel designs, and motivating partners and the commercial team.
Kyle frequently speaks on sales enablement topics. He has authored several articles and whitepapers including “The Power of Playbooks: Execute Your Vision” and most recently, “Digitizing the Revenue Growth Model.”
Prior to joining the Alexander Group, Kyle spent 10 years in commercial banking. As a relationship manager and lender to large middle-market companies, he developed broad expertise across numerous manufacturing industries and developed solutions-based selling strategies with his C-suite corporate clients. Kyle has an MBA from the University of Michigan Stephen M. Ross School of Business and bachelor’s degree from Wabash College. He is also a certified sales compensation professional (CSCP).
Registration
- This event is open to the public. Single tickets are $169 through Feb. 22 (early bird price), then $199.
- Take advantage of special group pricing! Get $20 off each ticket when you register three or more people at the same time.
- Registration fee includes continental breakfast and lunch.
- Registration ends March 25.
Connect with us
Suzanne Lyndon
Event Planner
slyndon@iastate.edu
515-294-1504
CJ Osborn
Director of Business Services and
Project Manager, CIRAS
cjosborn@iastate.edu
641-840-0505
Raj Agnihotri
Assistant Dean of Industry Engagement
Director, Ivy Sales Forum
raj2@iastate.edu
515-294-0475