Ivy Sales Innovation Summit

Ivy Sales Innovation Summit

Join us in 2025!

Join us in 2025 for our next annual Ivy Sales Innovation Summit. Learn from industry leaders and connect with other sales peers and professionals during this one-day conference on the Iowa State University campus.

The annual Ivy Sales Innovation Summit is designed for leaders and teams that are seeking best practices in sales, and who want to make an impact on their people and business. The summit is an annual collaboration between the Ivy Sales Program and Iowa State University’s Center for Industrial Research and Service (CIRAS).

Read more below about our spring 2024 Ivy Sales Innovation Summit.

Strengths, Motivation, and Sales Performance

May 14, 2024
9:00 a.m.-4:00 p.m.
Sun Room, Memorial Union, Iowa State University

Join us for the third annual Ivy Sales Innovation Summit, designed for leaders and teams who are seeking best practices in sales, and who want to make an impact on their people and business.

This year’s summit features three engaging speakers talking about motivation and performance psychology, plus a fascinating exploration of how understanding your strengths can unlock potential and maximize performance. Your registration fee includes a code to take the CliftonStrengths assessment in preparation for the summit, where a Gallup-Certified Strengths Coach will help you interpret your results. You’ll gain an understanding of your top five strengths, how to use your strengths to succeed at work, and an appreciation for the strengths of others and how they approach their work.

This is a great event for company leaders, sales leaders, sales and marketing teams, human resource teams, and other executives. Bring your team and take advantage of special group pricing for teams of three or more!

The Ivy Sales Innovation Summit is a collaboration between the Ivy College of Business and Iowa State University’s Center for Industrial Research and Service.



8:15 a.m.Check-in
9:00 a.m.Welcome from David Spalding, Raisbeck Endowed Dean, Ivy College of Business
Vice President for Economic Development and Industry Relations, Iowa State University
9:10 a.m.“Start with Talents, End with Strengths”
Kathy Wieland, Director of Business Career Services at Iowa State University and Gallup-Certified Strengths Coach
10:40 a.m.Networking Break
11:00 a.m.Lightning Talks
A series of five-minute talks by thought leaders from the Ivy Sales Forum and Iowa State University.
Their stories are sure to spark ideas and innovation!
11:20 a.m.“Performance Psychology – From the Inside Out”
Mark Schwab, Learning Specialist and Expert in Performance Psychology
12:05 p.m.Lunch
1:00 p.m.Executive Keynote
Dan Cosgrove, global agribusiness executive and venture capital partner
1:40 p.m.Networking Break
2:00 p.m.Lightning Talks
2:20 p.m.Table Discussions: Applications and Take-Aways
2:50 p.m.Networking Break
3:10 p.m.“The Sweet Life”
Christina Moffatt, Certified Business Advisor, Entrepreneur, Consultant, and Growth Strategist
3:50 p.m.Closing remarks
4:00 p.m.Event concludes


  • Start with Talents, End with Strengths

    Kathy-WielandKathryn Wieland is the director of Business Career Services at the Iowa State University Ivy College of Business and a Gallup-Certified Strengths Coach. Kathy joined the ISU community in 1997 as the experiential learning coordinator for the colleges of Business and Liberal Arts and Sciences. In July 2003, she was named director of Business Career Services. Kathy received the Iowa State University Provost’s Award for Professional and Scientific Excellence in 2010 and 2022.

    Originally from Waterloo, Iowa, Kathy earned a bachelor’s degree in communication studies and a master’s degree in counselor education from the University of Iowa. She attended her first CliftonStrengths training in 2015 and became a Gallup-Certified Strengths Coach in 2017. Kathy is a member of the National Association of Colleges and Employers.

  • Performance Psychology – From the Inside Out

    Mark-SchwabA learning specialist and expert in performance psychology, Mark Schwab has coached wrestling at the college level for more than 23 years, coaching 77 All-Americans and nine NCAA champions. He coached two NCAA Division I championship teams, was named assistant coach of the year, and was recognized as head coach of the year in the Iowa Conference.

    Mark was a three-time NCAA Division I wrestling All-American at the University of Northern Iowa, a four-time Iowa state champion at Osage High School, and  a three-time national freestyle champion. He is also a distinguished member of six wrestling Hall of Fames.

  • Executive Keynote

    Dan Cosgrove is the chief administrative officer and general counsel of Benson Hill, a publicly traded company headquartered in St. Louis, Missouri.

    He recently served on the investment committee of InnoVenture Iowa, the state’s first publicly funded venture capital fund, and is a venture partner at Radicle Growth, a venture capital fund focused sustainable, early-stage agriculture and food tech startups located in San Diego, California. He also sits on the Iowa Innovation Council, an advisory group comprised of business leaders, public universities, state representatives, and community college officials.

    Dan was previously the chief executive officer of Growers Edge, a company that offers crop plans, embedded finance solutions, land valuation, and proprietary software and data analytics tools to the ag industry. Prior to his role at Growers Edge, he held leadership roles at Corteva Agriscience, including global leader for corporate development and licensing, vice president of business development, chief patent counsel, and various internal legal team roles. Dan earned an MBA at the MIT Sloan School of Management, a law degree at Drake University, and a bachelor’s degree in engineering at Iowa State University.

  • The Sweet Life

    Christina-MoffatIt was a battle to the end when Christina Moffatt appeared on The Food Network’s “Cupcake Wars,” but not only was she battling it out on live television, she was in her own personal battle behind the scenes.

    Christina took all the lessons learned in these battles and put them to use helping to promote and grow entrepreneurs. In addition to owning her own small business, Crème Cupcake + Dessert, she has served as the regional director for the Mid Iowa Small Business Development Center and the director of small business development for the Greater Des Moines Partnership, and she helped launch a new division of a bank focusing on women and minority-owned businesses. She currently is focusing on customer growth strategy for a Fortune 500 business in the financial industry, with a special focus on small to mid-sized businesses.

    Christina is a graduate of DMACC, Iowa State University, and the University of Toledo Certified Business Advisor Program. She has been recognized as a Business Record Forty Under 40 honoree, the 2012 Deb Dalziel Woman Entrepreneur Achievement Award winner by the Iowa Small Business Development Center, and the 2015 Women Business Owner of the Year by the National Association of Women Business Owners Iowa Chapter.

Register now

  • This event is open to the public. Single tickets are $169 through April 5; $199 after April 5.
  • Take advantage of special group pricing for teams of three or more! Get $20 off each ticket when you register three or more people.
  • Registration fee includes continental breakfast, lunch, and a code to take the CliftonStrengths assessment in preparation for the event. After you register, the Ivy College of Business will contact you with information about taking the CliftonStrengths assessment.
  • Registration ends May 6.

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Suzanne Lyndon