Explore these Ivy options for fall 2024!

FIN 3340X. Introduction to Financial Technologies and Cryptocurrencies

Cr. 3. Prereq: FIN 3010 
Introduction to the emerging role of financial technologies and cryptocurrencies in the financial services industry and the impact these technologies are having in areas such as payment systems, financial regulation, crowdfunding, robotic investments, and cyber security. Explore the history and origins of crypto coins, markets for trading cryptocurrencies, and role of digital money as a medium of exchange and financial asset, including valuation, risk, and correlation with other investments.

MIS 4100X. Blockchain and Cryptocurrency

(Dual-listed with MIS 5100X) Cr. 3. Prereq: MIS 2070 or COMS 2270
The design and application aspects of blockchain technologies, cryptocurrencies, and the key value these technologies bring – distributed consensus and trust disintermediation. Study of how blockchain technology works with consideration to its potential disruptive impact on business and society. Key concepts include mining, hashing, proof-of-work, proof-of-stake, public key cryptography, smart contracts, and the double-spend problem.

MKT 3630X. Creative Tools for Digital Marketing

Cr. 3. Prereq: Sophomore Classification
An interactive course that explores the basics of design software (Canva, Photoshop, Lightroom, Illustrator, InDesign), non-linear editing software (Premiere Pro, After Effects, Media Encoder) photography, videography and lighting (DSLR and mobile), and working with and manipulating assets developed by designers to promote companies, brands, events, and products on digital platforms.

MKT 4580X. New Product Marketing

Cr. 3. Prereq: MKT 3400, MKT 4440
A project-driven course focused on the knowledge and skills needed to successfully develop and launch product or service innovations into today’s competitive marketplace. From need identification through concepting, evaluation, and introduction, this course applies foundational marketing principles and processes along with new concepts such as pricing and forecasting. Student teams will work to turn opportunities and ideas into viable businesses, in collaboration with students studying new product design/development in other colleges.

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