All Articles

Hui Feng is named faculty success advisor

Faculty News

Hui (Sophia) FengHui (Sophia) Feng, associate professor of marketing, has been named Ivy College of Business faculty success advisor. Feng, who has been at Iowa State University since 2013, oversees faculty, staff, and students at Ivy, providing training and resources to all in the areas of diversity, equity, and inclusion.

“As the faculty success advisor for the Ivy College of Business, I work to help women and underrepresented faculty to get equal opportunities in their career development within our college,” Feng said. “I also provide training and consultation on the diversity and equity issues for faculty, search committees, and promotion and tenure committees. In addition, I co-chair the Ivy College of Business diversity and inclusion committee to enhance diversity and inclusion in the college’s operation. I also collaborate with faculty success advisors from other colleges, ISU ADVANCE, and the Office of the Senior Vice President and Provost to design strategies to support diversity, equity, and inclusion.”

Feng’s expertise lies in firm marketing strategy, and more specifically, how firms’ marketing capabilities, functions, and personnel in top management teams can be better organized and developed to achieve greater firm profits and stock returns.

“By serving as the faculty success advisor for the Ivy College of Business, I am driven to cultivate an atmosphere where diversity is celebrated and leveraged as a catalyst for innovation and excellence.”

— Hui (Sophia) Feng

“The top management leadership team and academia profession in the business world is still very white and male-dominated. The pandemic has magnified existing disparities. By serving as the faculty success advisor for the Ivy College of Business, I am driven to cultivate an atmosphere where diversity is celebrated and leveraged as a catalyst for innovation and excellence. My goal is to empower faculty members to thrive, irrespective of their background, and to champion a paradigm shift that resonates throughout the institution, inspiring future generations to achieve success in the business world unencumbered by bias or inequality.”

Feng looks forward to learning from everyone surrounding her role and enhancing the diversification of the Ivy College of Business. She is thankful to all members of the administrative leadership at the Ivy College of Business for their great support.

For more information about diversity, equity, and inclusion topics at Ivy, contact Feng at huifeng@iastate.edu or 515-294-3815.

ISU Diversity, Equity, and Inclusion

ISU Principles of Community