Two videos produced by the Ivy College of Business have received national recognition in the 2023 Viddy Awards competition, an international competition honoring video excellence in the digital world. There were more than 2,500 entries from the United States, Canada, and 22 other countries. Viddy traces its roots to 1994 when it was known as the Videographer Awards.
The college’s marketing and communications team, which includes Michele Appelgate, director of marketing and communications, Emily Bowman, graphic designer, Suzanne Lyndon, event planner, Cindy Robertson, web manager, and Spencer Feinberg, social media coordinator, are recognized for the following awards:
- Platinum award: We Are Ivy— this video has received more than 165,000 views on social media.
- Gold award: Faces of Ivy— this video has received almost 150,000 times on social media.
“We are so excited about this recognition,” said Raisbeck Endowed Dean David Spalding. “The work our marketing and communications team does all year has been nothing less than outstanding.”
“We are so excited about this recognition. The work our marketing and communications team does all year has been nothing less than outstanding.”
— Raisbeck Endowed Dean David Spalding
The team also received five Hermes Creative Awards in May, bringing the number of international competition awards to seven in 2023.
“This has been an amazing year for our team and the college,” said Appelgate. “This is an example of true teamwork. We collaborate as a marketing team and also with everyone who works at the college to showcase the programs and successes we have at Ivy.”
Viddy Awards’ categories are the products of the industry’s evolving tools, including long and short-form videos, broadcast and non-broadcast television programs, commercials, social media videos, podcasts, remote learning, animation, and virtual and augmented reality.
Viddy entries come from video production companies, cable and broadcast television operations, advertising, design, digital, public relations firms, corporate communication departments, and individuals. Entrants include videographers, cinematographers, writers, editors, directors, producers, digital artists, influencers, account executives, and other creatives.
Viddy Awards is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization oversees awards and recognition programs and honors outstanding achievement and service to the profession. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
