Marketing

Meet Lauren Thomas

The collegiate journey of Lauren Thomas is a testament to the good that can come from taking chances and following your passions. Read More

May 5, 2025

Minzhe Xu

Rejections are Stickier than Choices Read More

March 13, 2025

Huifang Mao

Brand Extension Failure and Parent Brand Penalty: The Role of Implicit Theories Read More

January 24, 2025

Entrepreneurial Product Pitch Competition

Collaborative marketing and engineering course gets an exciting upgrade. Read More

January 9, 2025

Meet Jazmine Sullivan

Meet Jazmine Sullivan (fourth from the right) who shared why a summer internship added value to her education. Read More

October 21, 2024

Meet Avery Smith

Internships open doors for business students. Read More

September 18, 2024

Meet Anika Smith

Internships open doors for business students. Read More

August 27, 2024

Meet Aiden Yauchler

Internships open doors for business students. Read More

July 31, 2024

Meet Regan Saxton

Internships open doors for business students. Read More

July 10, 2024

Making connections in the classroom

As seen in Ivy magazine, spring '24. Students in Susan Fleming’s Marketing 495 class work as consultants for “clients” who need to solve business challenges. Working under deadlines that reflect real-world experience, student-led teams must research, create strategies, and compete to develop the best solution. Read More

June 11, 2024