Business Analytics Symposium

Business-Analytics-Symposium

Analytics Symposium moves to October

Learn from industry leaders and connect with other professionals at Iowa’s premier analytics event.

October 2, 2025
Iowa Events Center
Des Moines, Iowa

Maximizing the value of business analytics

Join us October 2 in downtown Des Moines for the annual Business Analytics Symposium! Learn from industry leaders and network with other analytics professionals as we talk about maximizing the value of business analytics.

With the growing influence of generative artificial intelligence, an uncertain economic environment, and companies’ increasing focus on efficiency and effectiveness, business analytics is undergoing transformative changes. The ability to act as a strategic partner to business units and maximize the impact of data is critical to a company’s success.

The 2025 Business Analytics Symposium will bring together professionals from across the field to explore how organizations can unlock the full potential of their data. Through best-practice presentations, dynamic panel discussions, and interactive workshops, attendees will gain actionable insights on leveraging AI-powered analytics to drive informed decision-making, optimize operations, and enhance competitive advantage. Join us for a unique opportunity to stay ahead in the rapidly evolving world of business analytics.

Iowa’s premier analytics event brings together analytics professionals and decision makers from some of the nation’s leading insurance, financial services, marketing, and manufacturing companies. Registration for the 2025 symposium will open in July.

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Connect with us

Wei Zhang

Director, Business Analytics and Digital Strategy Forum
Kingland Faculty Fellow in Business Analytics
Associate Professor, Marketing
Associate Professor, Information Systems and Business Analytics
wtzhang@iastate.edu
515-598-6268

Kevin Scheibe

Chair, Department of Information Systems and Business Analytics
Union Pacific Professor of Information Systems
Professor, Information Systems and Business Analytics
kscheibe@iastate.edu
515-294-0545

Suzanne Lyndon