Marketing Colloquium Distinguished Speaker Series
The Ivy College of Business Marketing Colloquium Distinguished Speaker Series features marketing scholars from around the country who visit campus to present their research, which spans a variety of marketing, business and interdisciplinary topics, including consumer behavior, firm strategy, service marketing, and public policy issues. The series allows faculty and students to interact with their peers, while also encouraging discussion and dialogue on research and other shared interests.
The Marketing Colloquium Distinguished Speaker Series is sponsored by the Department of Marketing and the Ivy College of Business. It is free and open to the public.
For more information about our speakers series, contact Andrew Crecelius.
Spring 2024
Andrew Ching
Professor of Marketing, Economics, and Public Health
Carey Business School, Johns Hopkins University
Room 2446 Gerdin, 10:00 a.m. – 11:30 a.m.
March 29, 2024
Rebecca Reczek
Berry Chair of New Technologies in Marketing and Professor of Marketing
Fisher College of Business, The Ohio State University
Room 3164 Gerdin, 9:30 a.m. – 11:00 a.m.
April 12, 2024
Speaker archives
Fall 2023
Fall 2023
Carey W. Morewedge
Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar
Questrom School of Business, Boston University
Virtual Research Talk, 8:30 am – 10:00 am
September 29, 2023
V. Kumar
Professor of Marketing and Academic-Industry Partnership Professor
Goodman School of Business, Brock University
Room 2446 Gerdin, 10:00 am – 11:30 am
October 6, 2023
Detelina Marinova
Samuel M. Walton Distinguished Professor of Marketing
Trulaske College of Business, University of Missouri
Room 3164 Gerdin, 10:00 am – 11:30 am
November 10, 2023
Spring 2023
Spring 2023
Vishal Singh
Professor of Marketing and Director of The Stern Center for Research Computing
Stern School of Business, New York University
Room TBD Gerdin, 9:15 am – 10:45 am
April 7, 2023
Rebecca W. Hamilton
Michael G. and Robin Psaros Chair in Business Administration Professor of Marketing and Senior Associate Dean for Faculty Affairs
Georgetown University
Room 2446 Gerdin, 8:45 am – 10:15 am
April 21, 2023
Jonathan Zhang
Associate Professor of Marketing
Colorado State University
Room 3164 Gerdin, 9:30 am – 11:00 am
April 28, 2023
Fall 2022
Fall 2022
Frank Germann
Viola D. Hank Associate Professor of Marketing
Mendoza School of Business, University of Notre Dame
Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors
Room 3164 Gerdin, 9:15 am – 10:45 am
November 11, 2022
Avi Goldfarb
Rotman Chair in Artificial Intelligence and Healthcare Professor of Marketing
Rotman School of Management, University of Toronto
AI Adoption and System-Wide Change
Room 3164 Gerdin, 9:15 am – 10:45 am
September 30, 2022
Spring 2021
Spring 2021
Alina Sorescu
Professor of Marketing and Chancellor EDGES Fellow
Mays Business School, Texas A&M University
Should I Stay or Should I Go: How Investors React and How Firms Act When Their Ads Become Associated with Controversial Content
March 12, 2021, Virtual Event
Rajesh Chandy
Professor of Marketing and the Tony and Maureen Wheeler Chair in Entrepreneurship
London Business School
The Marketing Lives of Micro-Entrepreneurs
March 26, 2021, Virtual Event
Michel Tuan Pham
Kravis Professor of Business
Columbia Business School
A Liberating Engagement Theory of Consumer Fun
April 9, 2021, Virtual Event
Fall 2020
Fall 2020
John Hulland
Professor of marketing and the Emily H. and Charles M. Tanner, Jr. Chair in Sales Management
University of Georgia
Navigating the Review Process: Top Tips and What to Avoid
October 9, 2020
Leonard Lee
Professor, Deputy Head of Department
Deputy Director, Lloyd’s Register Foundation Institute for the Public Understanding of Risk
National University of Singapore (NUS)
Banking Happiness
October 16, 2020
Spring 2020
Spring 2020
Fall 2019
Fall 2019
P. K Kannan
Dean’s Chair in Marketing Science
University of Maryland
Identifying Competitive Market Structures: A Deep Network Representation Learning Approach
September 13, 2019
Mark Houston
Eunice and James L. West Chair in Marketing
Texas Christian University
Platform Exploitation: When Service Agents Defect with Customers From Online Service Platforms
November 15, 2019
Spring 2019
Spring 2019
Richard Bagozzi
Dwight F. Benton Professor of Behavioral Science in Management
University of Michigan
The Emerging Role of Neuroscience and Genetics in Management and Marketing
April 19, 2019
Michael Ahearne
Professor – C.T. Bauer Professor of Marketing & Research Director, Sales Excellence Institute
University of Houston
Open Negotiation: The Backend Benefits of Salespeople’s Transparency in The Frontend
January 25, 2019
Fall 2018
Fall 2018
Jim Gentry
Maurice J. and Alice Hollman Professor of Marketing
University of Nebraska – Lincoln
Putting a Face on Global Poverty
Richard J. Lutz, Ph.D
J.C. Penney Professor of Marketing
Chair, Department of Marketing
Warrington College of Business
University of Florida
Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating
Spring 2018
Spring 2018
Joann Peck, PhD
Associate Professor of Marketing
Wisconsin School of Business
University of Wisconsin-Madison
Haptics to Psychological Ownership and Stewardship
Kevin Lane Keller, PhD
E. B. Osborn Professor of Marketing
Tuck School of Business
Dartmouth College
Understanding Brand Stretch
Fall 2017
Fall 2017
Simon Blanchard, PhD
Associate Professor of Marketing
Keith Barket Faculty Fellow
Georgetown University
A Methodology for Studying How Individuals Choose Locations in Public Consumption Environments
Christine Moorman, PhD
Austin Finch, Sr. Professor of Business Administration,
Fuqua School of Business
Duke University
How Brand Impacts Firm Profits Through Employee Pay, Retention, and Productivity
Spring 2017
Spring 2017
Ashutosh Prasad, PhD
Professor of Marketing
Naveen Jindal School of Management, The University of Texas at Dallas
Product Bundling: Current Issues & Challenges
Jing Wang, PhD
Associate Professor in Marketing, Henry B. Tippie Research Fellow
Tippie College of Business, The University of Iowa
The Effects of Social Relationships on Narrative Persuasion
Fall 2016
Fall 2016
Mary Gilly, PhD
Senior Associate Dean; Professor in Marketing – University of California · Irvine
Want vs. Need: The Battle for a Limited Budget
Mrinal Ghosh, PhD
Marketing Department Head, Soldwedel Professor of Marketing – University of Arizona
Product Form Strategy: Selling Systems versus Components in Industrial Markets
Spring 2016
Spring 2016
Eileen Fischer, PhD
Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise
Revolving Doors: Navigating Successive Cobranding Alliances
J. Jeffrey Inman, PhD
Associate Dean for Research and Faculty
Albert Wesley Frey Professor of Marketing and Professor of Business Administration Marketing and Business Economics, Katz Graduate School of Business – University of Pittsburgh
Digital Distraction: Consumer Mobile Device Use and Decision Making
Dr. Shibo Li
Associate Professor of Marketing
Weimer Faculty Fellow, Indiana University
Understanding the Impact of Consumer–Retailer Relationship and Information States for In-Store Displays
Fall 2015
Fall 2015
George P. Moschis, PhD
Alfred Bernhardt Research Professor, Director of the Center for Mature Consumer, Georgia State University
The Life Course Approach to the Study of Consumer Behavior
Sundar Bharadwaj, PhD
The Coca-Cola Company Chair of Marketing, University of Georgia
Drivers of Social Media Engagement with Pro-Social Messages
Spring 2015
Spring 2015
Thomas Hult, PhD
Byington Endowed Chair and Professor, Michigan State University
Aspiration-driven Influences on Strategic Decision-making
Neil Morgan, PhD
Professor of Marketing, PetSmart, Inc. Distinguished Professor in Marketing Chair, Indiana University
Assessing Performance Outcomes in Marketing
Connect with us
Department of Marketing
Ivy College of Business
2341 Gerdin Business Building
2167 Union Drive
Ames, Iowa 50011
Sekar Raju
Chair, Department of Marketing
Gerald and Margaret Pint Faculty Fellow
Associate professor of marketing
sraju@iastate.edu
Joni Walston
Assistant
jwalston@iastate.edu
515-294-8110