Information Systems Research
With the increasing value generated by data curation and the rise of artificial intelligence agents that converse and act like human agents, vendor companies in established business-to-business relationships increasingly delegate data curation tasks to algorithmic data requesters rather than human data requesters. Firms employ these data requesters to email existing customers either to collect new information for improved services or to update outdated information to maintain existing ones. Despite the growing use of agents in data curation, little is known about how customers respond to these practices—particularly how their responses vary by requester type and by the nature of the data work practice.
Abhay Mishra is the Kingland Systems Business Analytics Faculty Fellow and a professor of information systems and business analytics at the Ivy College of Business. His paper is published in Information Systems Research.