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Hua Sun, Cheng Nie

How Does Online Information Influence Offline Transactions: Insights from Digital Real Estate Platforms

Hua Sun and Cheng NieInformation Systems Research

How does online information impact the sale prices of properties in offline transactions? We find that detailed textual descriptions and photos significantly increase property sale prices while basic facts and features do not.

Hua Sun is an associate professor of finance. Cheng Nie is an assistant professor of information systems and business analytics. Their paper is published in Information Systems Research.

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